Fractional Director of Marketing and Community Engagement

Transitions Counseling and Consulting • Houston, TX

10h • Remote

About The Position

Our nationally accredited team is currently seeking a Fractional Director of Marketing and Community Engagement ! Who we are : At Transitions Counseling and Consulting, we provide accessible, skilled mental health services for children, teenagers, and adults at convenient locations throughout Arizona and Texas. Our mission is to provide safe, high-quality mental health services in an ethical environment that embraces diversity and to train the next generation of therapists to also do so competently and confidently. Your Role: We are seeking a fully remote, part-time 1099 contractor to support our team for approximately 10 hours per week during the workday in the MST time zone. As the Director of Marketing and Community Engagement, you will be responsible for developing and executing innovative and effective marketing strategies to achieve organizational objectives, overseeing the brand image of Transitions Counseling, and driving market share growth. You will build partnerships with referral sources, increase brand awareness, support client satisfaction, and contribute to the expansion and retention of both new and existing clinics by increasing qualified leads. You will be accountable for effectively introducing the company to new markets and for expanding brand awareness. Your primary goal will be to develop and implement strategies to drive consistent client referrals to support the effective launch of new clinic locations as well as to maintain and grow patient panels at established sites. You will report to the CEO and work closely with the Leadership Team.

Requirements

• Professionalism : Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Communication: Speaks and writes clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Analytical: Synthesizes complex, diverse information; Collects and uses data; Uses critical thinking and experience to complement data; Designs and implements practical workflows and procedures.
• Problem Solving: Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Judgment: Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Mission and values: Supports our mission, vision, and values.
• Bachelor’s degree from an accredited institution in business, marketing, or related field.
• 5+ years of experience in business development, marketing, or related field.
• Experience in multi-site, multi-state outpatient healthcare, preferably in behavioral health, counseling, or psychiatry.
• Demonstrated ability to effectively lead marketing teams to produce results and achieve organizational goals.
• Prior experience in executing digital, print, and in-person marketing and business development initiatives.
• Prior experience with social media platforms/marketing and CRM systems.
• Strong basic computing skills with Microsoft Office programs (Word, Excel).

Responsibilities

• Develop and implement marketing strategies that align with company goals.
• Develop, implement, and oversee marketing initiatives across digital platforms, print media, and community outreach efforts to build a strong referral network and drive effective engagement.
• Directly build, strengthen, and sustain strong relationships with key community partners and referral sources to understand their needs, provide tailored support, and effectively showcase the company's services.
• Manage all facets of digital marketing, including SEO, PPC, email campaigns, CRM systems, social media, and content creation strategies.
• Oversee online reputation management, ensuring timely and professional responses to client feedback, reviews, and inquiries from external organizations.
• Manage the marketing team and coordinate efforts with other departments to ensure marketing efforts align with organizational goals.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Develop, track, analyze, and report marketing data and KPIs and continuously optimize marketing strategies to improve results.

What This Job Offers

• Job Type: Part-time
• Career Level: Director