Director of Market Development

Innovative Renal Care•Columbus, OH

About The Position

Innovative Renal Care (IRC) is seeking a Director of Market Development to drive strategic growth and expand referral relationships across Kentucky and Ohio. This field-based role identifies and develops business growth opportunities through market planning, relationship development, and execution. The preferred locations are Louisville, Kentucky, or Columbus, Ohio, and the territory is Kentucky and Ohio. The role requires travel up to 60% throughout the assigned territory. Working closely with executive and operational leadership, the Director serves as a key liaison to nephrologists, physician practices, hospital systems, skilled nursing facilities, and other healthcare stakeholders. The position focuses on increasing patient referrals, expanding utilization across existing dialysis centers, identifying strategic partnership opportunities, and supporting de novo growth initiatives. The ideal candidate is a relationship-driven healthcare business development professional experienced in building trusted partnerships and influencing growth in a complex healthcare environment.

Requirements

  • Bachelor's degree in a related field or an equivalent combination of education and experience.
  • 2–5 years of experience in healthcare sales, physician relations, market development, business development, or a related healthcare growth function.
  • Strong interpersonal, presentation, and communication skills.
  • Ability to work independently, analyze market conditions, and execute strategic growth initiatives.
  • Knowledge of the business development lifecycle, including prospecting, relationship development, contract support, and implementation.

Nice To Haves

  • Experience developing relationships with physicians, healthcare providers, hospitals, health systems, or referral sources.
  • Dialysis, nephrology, kidney care, post-acute, or healthcare services experience.
  • Location in or near Louisville, Kentucky, or Columbus, Ohio.

Responsibilities

  • Collaborate with executive leadership to develop and execute market growth strategies that increase patient census, treatment volume, and overall market presence.
  • Develop and maintain relationships with affiliated and non-affiliated nephrologists, physician groups, and fellowship programs to identify referral and growth opportunities.
  • Build relationships with hospital discharge planners, case managers, social workers, and skilled nursing facility partners to promote IRC services and streamline patient admissions.
  • Partner with regional and operational leadership to implement growth initiatives and support business objectives.
  • Identify prospecting opportunities and collaborate with internal teams to develop tools, resources, and strategies that support engagement and conversion.
  • Represent IRC at local, regional, and national industry meetings, including nephrology, hospital, and healthcare association events, to strengthen relationships and generate business opportunities.
  • Prepare feasibility studies, competitive market assessments, demographic analyses, and financial projections to evaluate expansion opportunities and support strategic decisions.
  • Generate referral growth through networking, relationship development, outreach initiatives, and strategic engagement with physicians, health systems, post-acute providers, and community stakeholders.
  • Review financial and operational data to support business development recommendations when appropriate.
  • Monitor market trends, competitive activity, and industry developments to identify opportunities and risks.
  • Lead special projects and growth initiatives as business needs evolve.

Benefits

  • 401(k) match
  • Healthcare coverage
  • Broad range of other benefits that compare favorably within the industry and marketplace.
  • Competitive compensation, with salaries benchmarked against market and trends.
  • Enhanced paid time off accrual that counts the employee's most recent dialysis experience.
  • Career growth opportunities.
  • Supportive team culture.
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