Director of Local Marketing

TurboTenant • Denver, CO

4d • Hybrid

About The Position

TurboTenant is seeking a Director of Local Marketing to develop and execute a local marketing strategy. This role involves taking ownership of how TurboTenant is represented in physical and digital communities nationwide. The Director will be responsible for local growth strategy, including out-of-home media, local SEO, community partnerships, and demand generation. Collaboration with Product Marketing, Sales, Performance, and Escalations teams is key to building repeatable systems for market profitability and establishing TurboTenant as a leading property management platform in all serviced neighborhoods.

Requirements

• 6+ years of marketing experience, including significant experience owning go-to-market strategy end-to-end.
• 3+ years of experience setting strategy for local or out-of-home marketing (billboards, print, radio, or similar channels).
• 3+ years of experience managing budgets, using operating costs and unit economics (CAC, LTV) to guide market-level investment decisions.
• Experience hiring, coaching, and managing a team, with a track record of building high-performing teams.
• Comfort managing multiple vendor relationships and coordinating operational logistics.
• Strong reporting and data skills to track and communicate performance to leadership.

Nice To Haves

• 3+ years of experience partnering with or directly informing SEO strategy.
• 3+ years of experience managing paid lead sources, bids, or performance-based marketing spend.
• 2+ years of experience setting partnership, sponsorship, or event strategy, including defining deal criteria and investment levels.
• Experience in the service industry, including working closely with call centers or sales teams to align marketing lead quality with conversion and revenue outcomes.
• Experience with brand reputation, review management, or customer escalations.
• Negotiation experience.
• Experience using tools such as Google Analytics, HubSpot, local SEO tools, and other data reporting platforms.

Responsibilities

• Develop and execute an ROI-driven market strategy, prioritizing capital based on unit economics, sales capacity, and vendor supply, and adjusting budget allocation for underperforming markets.
• Oversee out-of-home and local media spend to ensure consistent conversion into pipeline, and establish a proven channel mix playbook for new market launches.
• Optimize lead generation and conversion by tuning local lead sources to sales outcomes and adjusting bid strategies based on conversion data.
• Master local SEO and reputation management to ensure prominent local search visibility and positive customer sentiment, leveraging review management as a growth lever.
• Build credibility with DIY landlords and property managers through local sponsorships, events, and partnerships, ensuring clear deal criteria tied to measurable brand or pipeline impact.
• Ensure operational precision for market launches, including timely setup of signage, PO boxes, and logistics.
• Utilize AI tooling for market evaluation and planning to accelerate and enhance market expansion effectiveness, and train team members on shared tooling.
• Scale the local marketing team ahead of business expansion plans, ensuring the team operates with urgency and an owner's mindset, and grows stronger over time.

Benefits

• Competitive compensation package
• 22 days of PTO during the first year, increasing with tenure
• Annual bonus based on company performance
• Equity
• Comprehensive medical, dental, and vision plans – with multiple plans covered at 100%
• 9 paid holidays per year
• A paid day off for your birthday
• 401k Matching
• Annual bike tune-up reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed