Director of Local Marketing

TurboTenant•Quinte West, ON

5d•$160,000 - $170,000•Hybrid

About The Position

TurboTenant is seeking a Director of Local Marketing to develop and implement a national local marketing strategy. This role involves taking ownership of how TurboTenant is perceived in both physical and digital communities across the country. The Director will be responsible for local growth strategy, including out-of-home media, local SEO, community partnerships, and demand generation. This position requires collaboration with Product Marketing, Sales, Performance, and Escalations teams to create scalable systems that enhance market profitability and establish TurboTenant as a leading property management platform in all its service areas.

Requirements

6+ years of marketing experience, including end-to-end go-to-market strategy ownership.
3+ years of experience setting strategy for local or out-of-home marketing.
3+ years of experience managing budgets, using operating costs and unit economics (CAC, LTV) for market-level investment decisions.
Experience hiring, coaching, and managing a team with a track record of building high-performing teams.
Comfortable managing multiple vendor relationships and coordinating operational logistics.
Strong reporting and data skills to track and communicate performance to leadership.

Nice To Haves

3+ years of experience partnering with or directly informing SEO strategy.
3+ years of experience managing paid lead sources, bids, or performance-based marketing spend.
2+ years of experience setting partnership, sponsorship, or event strategy, including defining deal criteria and investment levels.
Experience in the service industry, including working closely with call centers or sales teams to align marketing lead quality with conversion and revenue outcomes.
Experience with brand reputation, review management, or customer escalations.
Negotiation experience.
Experience using tools such as Google Analytics, HubSpot, local SEO tools, and other data reporting platforms.

Responsibilities

Develop and execute ROI-driven market strategies, prioritizing capital based on unit economics, sales capacity, and vendor supply, and adjusting investments in underperforming markets.
Ensure local media spend effectively converts into pipeline and establish proven channel mix playbooks for new market launches.
Optimize lead generation and conversion by aligning local lead sources with sales outcomes and adjusting bid strategies based on conversion data.
Improve local SEO presence and customer sentiment, leveraging review management as a growth tool.
Build credibility with DIY landlords and property managers through local sponsorships, events, and partnerships with clear deal criteria tied to measurable impact.
Ensure operational readiness for market launches, including signage, PO boxes, and logistics.
Utilize AI tooling to inform market evaluation and planning, making launches faster and more effective, and sharing tooling and training across the organization.
Scale the local marketing team ahead of business expansion plans, ensuring the team operates with urgency and an owner's mindset, and continuously improves as it grows.