Director of Lifecycle Marketing

Pacaso

1d•$160,000 - $175,000•Remote

About The Position

Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. We've reimagined the second home category — pairing a thoughtfully designed co-ownership model with simplified financials, equitable scheduling, and dedicated local property management, so owners get the joy of a second home without the hassle. Since launch, Pacaso has facilitated more than $1.2 billion in gross real estate transactions and service fees across 40+ destinations in the U.S., Mexico, and Europe — including Aspen, Lake Tahoe, Napa, Malibu, Palm Springs, Cabo, Paris, London, and most recently Florence, Milan, and Rome. We've raised over $300 million in cumulative equity funding, closed the largest real estate Regulation A+ offering of 2025, and reserved the Nasdaq ticker PCSO as we build toward a public listing. Our work has been featured in The New York Times, The Wall Street Journal, Fortune, Forbes, CNBC, Bloomberg, and others. Recognition: We're a Certified Great Place to Work and have been honored for both our culture and our category-defining work: No. 5, Forbes America's Best Startup Employers (2026) — our second consecutive Top 10 ranking, Newsweek's America's Greatest Startup Workplaces (2025), Winner, 2025 Inman Best of Proptech Awards — Consumer Experience & Marketplace Innovation, Fortune & Great Place To Work Best Workplaces in Real Estate (2024), Best Workplace in the Bay Area™ (2023), LinkedIn Top Startup (2022) · Glassdoor Best Places to Work, #6 (2022).

Requirements

Led lifecycle for a considered, high-value purchase, in real estate, financial services, travel or something similar, and you never stopped building.
8+ years in lifecycle, CRM or retention marketing, with several of them owning the strategy.
Expert in Iterable.
Journeys, segmentation, catalogs, templating and deliverability are muscle memory.
AI-native in practice. You can point to programs where AI changed your speed or your results.
Comfortable in SQL and fluent in funnel math, incrementality and holdout design.
A writer's ear. You can draft a subject line that converts and catch a line that reads off voice for a brand built on restraint.
Experienced working with Sales on lead scoring, handoff and pipeline reporting.

Responsibilities

Own how Pacaso communicates with everyone in our database, from first inquiry through years of ownership.
Shape lifecycle strategy with the VP of Marketing and build it yourself.
Decide how each audience should experience Pacaso over time and implement through Iterable.
Re-engage past inquiries, determine what would genuinely bring someone back, and how a re-engaged buyer gets handed to Sales cleanly.
Design how a prospect experiences months of consideration: what they hear after a first inquiry, how a specific home or market stays present in their thinking, and what earns the consultation.
Define what Owners hear from Pacaso and when, from onboarding through arrival moments, home updates and referral programs.
Set the governance that keeps touches coordinated across teams.
Own the Iterable instance end to end: data architecture, deliverability, channel setup across email, SMS and push, and the connections to our CRM and data warehouse.
Define lifecycle success in numbers (reactivation rate, conversion to consultation, owner engagement and revenue influenced) and report it to leadership monthly.