Director of Lifecycle Marketing

Upstart

10h•$195,800 - $271,000•Remote

About The Position

Upstart's Lifecycle Marketing team is responsible for driving engagement and growth across the customer lifecycle for every Upstart product. The team develops and executes lifecycle strategies that help customers discover, adopt, and deepen their relationship with Upstart through personalized, data-driven experiences across multiple owned channels. As the Director of Lifecycle Marketing, you will lead the strategy, performance, and evolution of Lifecycle Marketing across Upstart's growing product portfolio. You'll oversee an experienced team of marketing leaders, shape the long-term roadmap for the channel, and partner closely with Product, Analytics, Creative, Product Marketing, and Growth teams to drive meaningful business outcomes.

Requirements

Bachelor's degree or equivalent practical experience.
10+ years of experience in B2C Lifecycle Marketing.
5+ years of direct people management experience, including experience leading managers.
4+ years of hands-on experience building and operating enterprise marketing automation platforms.
Experience owning revenue-driven Lifecycle Marketing programs with accountability for performance targets, experimentation, and measurable business growth.

Nice To Haves

Knowledge of enterprise marketing automation platforms such as Iterable.
Experience building lifecycle marketing programs for complex, regulated, or high-consideration customer journeys.
Experience using customer data platforms (CDPs) to create and activate customer audiences.
Ability to leverage AI tools to improve experimentation, workflow efficiency, campaign development, and marketing decision-making.
Skill in translating long-term business strategy into scalable lifecycle programs while influencing cross-functional stakeholders.

Responsibilities

Define and execute the long-term Lifecycle Marketing strategy across Upstart's products and customer journeys.
Lead and develop a high-performing team of lifecycle marketing leaders, establishing clear priorities, performance expectations, and opportunities for growth.
Own revenue and performance goals for Lifecycle Marketing, using experimentation, optimization, and automation to improve customer engagement and business results.
Partner closely with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams to prioritize initiatives and deliver customer experiences across email, push, SMS, in-app messaging, and emerging channels.
Establish scalable lifecycle infrastructure, governance, and measurement frameworks that support a growing portfolio of products and more complex customer journeys.
Champion thoughtful adoption of AI and automation to improve lifecycle operations, accelerate experimentation, and increase team productivity while maintaining high quality standards.

Benefits

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)