Director of Lead Generation & Growth

Manulife • Boston, MA

2d • Hybrid

About The Position

We’re seeking a high-impact Director of Lead Generation & Growth to design and execute a scalable lead generation strategy that drives dynamic growth for John Hancock’s insurance business. You will blend hands-on acquisition tactics with strategic partnerships, converting high-quality leads into measurable sales outcomes. This role is ideal for a commercially minded professional with deep distribution/sales experience, strong industry relationships, and a proven ability to close business.

Requirements

• 8+ years in life insurance or financial services distribution/sales.
• Bachelor’s degree required; MBA or equivalent experience preferred.
• Strong network within insurance distribution; trusted relationships with key market influencers and decision-makers.
• Proven ability to operate with high autonomy in ambiguous environments, making decisions that materially impact growth outcomes.
• Expert in relationship management, negotiations, and consultative selling; credible closer with a track record of meeting/exceeding revenue targets.
• Proficiency with CRM (Salesforce or similar), marketing automation (Marketo/HubSpot), analytics (Tableau/Power BI), and lead scoring models.
• Data-driven, outcome-oriented, and skilled at translating insights into action.
• Excellent communication and executive presence; comfortable engaging senior partners and internal leadership.

Nice To Haves

• A hunter’s mindset with a builder’s discipline—equally strong at opening doors and closing deals.
• Deep understanding of life insurance products, market dynamics, and advisor/consumer buying journeys.
• High EQ and relationship acumen; you thrive on cultivating long-term professional partnerships.
• A passion for growth, experimentation, and continuous improvement.

Responsibilities

• Develop and own the end-to-end lead generation strategy (digital, partner, referral, and event channels) to accelerate insurance sales growth.
• Build, nurture, and expand strategic relationships across distributors, BGAs, brokerage firms, financial advisors, IMOs, banks, and strategic partners.
• Create partner programs and co-marketing initiatives that deliver steady pipelines of qualified prospects to enable growth within our distribution channels.
• Collaborate with Distribution, Sales, Marketing, Product, and Underwriting leaders as a subject-matter expert and thought partner to align offers, messaging, and processes to maximize conversion.
• Implement robust lead qualification frameworks and scoring models; ensure seamless handoff to sales with clear SLAs.
• Use data and analytics to optimize campaigns, improve conversion rates, and increase LTV.
• Drive outbound prospecting motions (email, social, events, webinars) and leverage marketing automation/CRM tools for scale.
• Establish performance dashboards and report on pipeline health, channel ROI, and forecasted sales impact.
• Lead experiments (A/B tests, funnel diagnostics) to refine targeting, value propositions, and sales collateral.
• Champion relationship management best practices; mentor teams on consultative selling and closing techniques.

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year
• full range of statutory leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Director