Director of International Sales & Marketing

goodr•Los Angeles, CA

6d•Hybrid

About The Position

As our Director of International Sales & Marketing, you’ll be the fearless leader taking goodr from local legend to international phenomenon. You’ll navigate time zones, languages, and customs laws with the skill of someone who once smuggled a giant inflatable flamingo through airport security (don’t ask). This role is equal parts strategy, relationship-building, and “Wait, which country am I on a call with right now?” You’ll lead our international expansion by keeping our brand consistent while also finding ways to let foreign flavors shine. So if you can juggle a dozen worldwide markets without breaking a sweat, we welcome you aboard!

Requirements

10+ years experience in Sales and Marketing
7+ years of direct international leadership experience (this means: you’ve led teams, owned processes, and launched integrated marketing strategies across multiple markets)
Track record of successful international market expansion within sporting goods or lifestyle brands
Demonstrated experience managing regional teams or distributors across APAC, EMEA, and LATAM, balancing HQ alignment with local autonomy
Deep understanding of international business operations, logistics, tariffs, and customs
Experience managing international P&Ls, budgets, forecasting, and SKU harmonization
Experience leading creative localization and brand tone adaptation across multiple languages and cultural contexts
Experience with a D2C (Direct to Consumer) brand model
Familiarity with international intellectual property and trademark laws
Solid organizational skills including attention to detail and multitasking skills
Working knowledge of Asana is a BIG plus
Loves getting and giving feedback
Is into personal growth
Thinks Fun is doing great work (not just partying)
Is proactive and an independent problem solver! (Can you google a question?)

Nice To Haves

May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
Bonus points if you speak multiple languages or have lived and/or worked abroad

Responsibilities

Lead by example by consistently living into goodr’s values of Fun and Authenticity
Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
Own your team’s budget and ensure its accuracy
Use imagination and wisdom to set team goals and communicate them clearly
Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
Spearhead the strategic direction for international sales and marketing to drive growth across direct-to-consumer channels and international distribution
Own and execute multi-market GTM launches across APAC, EMEA, and LATAM while ensuring HQ strategy aligns with local market needs factoring brand tone across languages and cultural contexts
Lead the development of international marketing playbooks and localization strategies for creative assets and brand messaging
Build and nurture strong relationships with regional teams, distributors, and partners, meeting regularly to assess performance, align on goals, and identify new opportunities
Collaborate with product and operations teams to ensure seamless localization across e-commerce and retail touchpoints
Direct international brand campaigns to ensure creative consistency while respecting regional nuances and cultural contexts
Manage international budgets, forecast growth, and oversee resource allocation to maximize ROI across markets
Set and track KPIs for sales, market share, brand awareness, profitability, and operational efficiency, using data-driven insights to continuously optimize strategies and improve performance across markets
Partner with and manage our international agency and external vendors, but fully owning internal leadership of international strategy, teams, and processes
Monitor international market trends, consumer behavior, and competitive activity to identify opportunities and threats
Ensure compliance with regional laws, regulations, and import/export requirements
Create the blueprint for building a high-performing international team, providing guidance and mentorship to any potential future direct reports
Travel as needed for meetings, market visits, and partner engagement
Apply a customer obsessed mindset to design brand touchpoints that solve needs customers didn't know they had until they can't live without them
Building systems that turn bold, creative ideas into consistent results and effortless motion
Support the execution of strategic initiatives to scale the brand to be one of the largest and most accessible eyewear brands in the world
Perform other related duties as assigned