Director of Inside Sales

PSA Security•Westminster, CO

5d•Onsite

About The Position

Professional Security Alliance (PSA) is seeking a Director of Inside Sales to lead and develop a high performing inside sales team responsible for delivering consistent, accurate, and responsive support to PSA members and partners. This role owns team execution - not process design. You will drive performance, accountability, and capability across Inside Sales Account Executives and Quote Specialists, ensuring the team operates with speed, precision, and professionalism.

Requirements

7–10+ years in inside sales, sales, or commercial roles
3–5+ years leading sales or support teams
Proven ability to build and manage high-performing teams
Strong operational discipline and execution focus
Experience with CRM/ERP systems (NetSuite preferred)
Industry experience (security, AV, distribution) preferred
High ownership mindset with accountability for results
Strong bias toward execution discipline and continuous improvement through feedback
Ability to lead through data and metrics
Comfortable making decisions in a fast-paced environment
Ability to balance team development with performance expectations

Nice To Haves

NetSuite preferred
Industry experience (security, AV, distribution) preferred

Responsibilities

Lead, coach, and develop Inside Sales Account Executives and Quote Specialists
Establish clear expectations for performance, behavior, and accountability
Drive hiring, onboarding, and continuous development
Conduct regular performance reviews, coaching sessions, and pipeline discussions
Build a culture of ownership, urgency, and professionalism
Ensure consistent execution of sales processes and workflows defined by Sales Operations
Hold team accountable to defined service levels including: Quote turnaround time, Order accuracy, Responsiveness to members and partners
Maintain high standards of output quality and consistency
Partner with Regional Sales Directors to improve pipeline conversion and overall sales effectiveness
Support strategic account execution through coordinated inside/outside sales efforts
Identify & execute on opportunities within existing workflows to increase sales
Manage team workload and resource allocation to ensure consistent service levels
Monitor team productivity and adjust staffing or responsibilities as needed
Ensure efficient utilization of team resources across all regions
Deliver a consistent, high-quality experience across all interactions
Manage escalations and complex opportunities effectively
Reinforce PSA’s value through responsiveness and execution
Provide structured feedback on process effectiveness, system usability, and workflow challenges
Partner with Sales Operations to continuously improve execution and efficiency
Provide limited direct support on complex or high-impact opportunities when necessary
Focus on enabling team success rather than individual contribution