Director of Industry Marketing, Financial Services

Trend Micro•Irving, TX

About The Position

As an Industry Marketing Leader at TrendAI™, you will deliver market opportunity and buyer-centric insights into verticalized platform narratives and go to market programs, delivering messaging, content, and vertical-specific threat intelligence that power everything from enablement to campaigns. By speaking the language of the vertical in terms our buyers and target audiences understand-specifically by mapping their level of technical knowledge, AI literacy and cybersecurity challenges-this role is central to deepening TrendAI™’s relevance, differentiation, and customer trust, aligning our industry leading AI security platform capabilities to the unique risks, operating realities, and business drivers of the market. This includes developing industry-specific narratives, creating tailored field enablement and marketing content, partnering closely with sales and product teams. The ideal candidate is highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment.

Requirements

Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software. Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
Industry Acumen: Ability to quickly understand industry-specific challenges, regulatory pressures, and operational environments.
Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences-customers, analysts, executives, partners, and sellers.
Collaboration: Proven ability to influence and align cross-functional and cross-regional teams.
Customer-Centric Mindset: Passion for understanding industry-specific customer problems and translating them into clear solution narratives.
Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams.
Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI's vertical relevance.

Nice To Haves

Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal.

Responsibilities

Industry Positioning & Messaging: Develop compelling, industry-specific value propositions that map customer pain points to TrendAI™ Vision One platform capabilities. Tailor messaging by vertical to strengthen differentiation that resonate with customer priorities, regulatory drivers, and security maturity levels. Ensure vertical messaging is consistent globally while adaptable to regional nuances.
Go-to-Market Leadership for Verticals: Build and execute comprehensive GTM strategies for assigned vertical, including audience definition, buyer journey mapping, competitive positioning, and key industry motions. Partner with global and regional sales leaders to operationalize vertical plays, foster alignment, and measure business impact.
Content Development (Industry-Focused): Create high-quality vertical content including industry web pages, playbooks, presentations, whitepapers, customer stories, webinar content, and demand generation assets. Collaborate with campaign and content teams to package platform capabilities into compelling industry stories and use cases.
Field & Partner Enablement: Build targeted enablement assets-pitch decks, talk tracks, battlecards, objection handling, use-case briefs-tailored to each vertical to improve confidence and consistency when engaging vertical buyers.
Market Intelligence & Insights: Conduct ongoing research into vertical-specific regulations, competitive dynamics, trends, and customer needs. Translate insights into concrete recommendations for sales, marketing, and product teams. Identify emerging vertical opportunities and help refine roadmap and GTM focus areas.