Director of Home Sales

Samara•Redwood City, CA

84d

About The Position

We are hiring a Director of Home Sales to own the sales and sellout function within our single-family homes vertical, carrying absorption, price realization, and closing targets across all active communities. Our approach is set project by project, with some communities sold through outside listing brokers and others in-house. Over time, this role builds the in-house sales capability. Reporting to the VP of Development, the Director of Home Sales will partner closely with Marketing, Project Management, and Finance to ensure each community achieves the absorption pace and margin assumed in its underwriting.

Requirements

7+ years in new home sales, residential development, or high-end residential brokerage
Track record closing new construction homes above $1.5M in coastal California
Experience opening new communities rather than managing an established sales office
Active California DRE salesperson license
Working knowledge of California purchase contracts, disclosures, and escrow mechanics
Experience managing outside listing brokerages, and judgment on when to sell in-house
Ability to read a project proforma and articulate the margin impact of pricing decisions

Nice To Haves

Existing broker relationships in the Peninsula, South Bay, or Los Angeles markets
Experience selling design-forward small lot sub-division in California
Comfort in a fast-paced, venture-backed environment managing multiple priorities

Responsibilities

Own absorption and closing targets across all communities against underwritten pace
Recommend the sales approach for each project, in-house or brokered, and build the in-house capability as volume supports it
Act as the selling agent on in-house projects, including buyer tours, negotiation, and contract execution
Manage release strategy and sequencing, working with Project Management to align sales timing with delivery milestones
Recommend list pricing, price adjustments, and incentives, with final authority retained by the VP of Development
Maintain a current view of comparables, competitor absorption, and incentives by market
Provide pricing and absorption evidence to support land underwriting
Own the voice of the customer feedback loop and provide product feedback, options, preferences for future products and developments
Select, negotiate, and manage outside listing brokerages against in-house standards
Build and maintain the co-op broker network in each market
Manage buyer-side compensation and commission load against the proforma budget
Manage community launches, including model home strategy, broker preview, and public opening
Manage model home staging strategy and local design preferences
Partner with Marketing on demand generation and sales collateral, and manage the buyer experience from initial tour through move-in
Manage contracts through closing against construction and occupancy milestones
Maintain disclosure compliance, including DRE public report requirements
Report on pipeline, contracts, and closings, with variance analysis against underwriting
Recruit and manage sales resources as the function grows