Director of Home Market
Viking Coca-Cola•St Cloud, MN
•Onsite
About The Position
Viking Coca-Cola, a privately held, family-owned company, is seeking a Director of Home Market to lead growth in their "take home" business. This role involves expanding channels, improving execution, and ensuring profitability through analysis and compliance. The position requires strategic thinking, cross-functional collaboration, and a hands-on approach to market development.
Requirements
- Bachelor’s degree in marketing or related field
- 5–10 years developing marketing strategies (beverage industry preferred)
- Excel and word processing proficiency; AS400 helpful; 10-key, basic math
- Professional communication, strong accuracy, multitasking, discretion
Responsibilities
- Build and refine programs, procedures, and SOPs that accelerate Home Market expansion
- Drive Key Account compliance to CTM/CMA contracts; report performance via CPact and available tools
- Manage funding tied to non-compliance, including deductions as needed
- Grow immediate-consumption opportunities inside take-home outlets (e.g., cold vaults, FLMs)
- Keep market pricing competitive; deliver financially backed recommendations
- Partner cross-functionally with Sales, Marketing, Operations, Cold Drink, and field teams; develop incentives and training
Benefits
- Medical, Dental, and Vision coverage
- 401(k)
- Life Insurance
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Competitive Salary
- Paid Time Off
- Snack/Drink Room
- Employee Discounts
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What This Job Offers
Job Type
Full-time
Career Level
Director
