Director of Growth

Sky Society•Austin, TX

About The Position

As Director of Growth, you will own the systems, channels, and revenue strategy that take Sky Society into its next stage of growth. Sky Society’s revenue is growing more than 3x year over year organically through a strong brand, an engaged community, a proven product, and a high-touch, high-consideration sales process. Now, we’re hiring a growth leader to turn that momentum into repeatable, measurable, scalable revenue. This is a rare chance to step into a company where the product works, the audience cares, and the next stage of growth is still wide open. You will have the ability to shape the strategy, test new channels, build the team, and directly impact how Sky Society scales. You will own growth across acquisition, partnerships, paid media, lifecycle marketing, funnel optimization, and sales growth. This is a hands-on, strategy-through-execution role for someone who can identify opportunities, build the business case, test quickly, and scale what works. A major part of this role will be using AI, automation, and modern tools to make our growth systems smarter, faster, and more efficient. You’ll work directly with the Founder, directly manage a small team, and partner closely with the brand team to grow qualified leads, applications, enrollments, and revenue while protecting the trust and community that make Sky Society different.

Requirements

6+ years of experience in growth, performance marketing, demand generation, acquisition, or a related field.
Scaled a founder-led company through a meaningful growth stage.
Personally owned growth metrics and revenue outcomes.
Deep experience with paid acquisition and conversion optimization.
Built lead generation systems beyond paid ads, such as partnerships, referrals, affiliates, ambassadors, communities, or events.
Experience with high-consideration sales funnels.
Understands customer psychology, trust-building, and buying behavior.
Can build business cases for new growth channels, products, or partnerships and turn them into measurable revenue.
Can move comfortably between strategy and execution.
Champions AI and automation, proactively finding ways to turn manual processes into smarter, faster, more scalable workflows.
Experience managing and developing high-performing teams.
Is analytical, decisive, and highly accountable.
Thrives in fast-moving, entrepreneurial environments.

Nice To Haves

Experience marketing to Gen Z or early-career women.
Experience with education, career development, membership, or community-based businesses.
Experience building a growth engine for a high-ticket product, service, or program.
Experience growing a business where brand, trust, and customer psychology matter as much as CAC.

Responsibilities

Lead Generation & Acquisition: Own and grow qualified lead generation across the business.
Develop and execute a multi-channel acquisition strategy across paid, owned, organic, and partnership-driven channels to grow qualified prospective student demand.
Identify, test, and validate new growth channels, then build the systems, budget, and team support needed to scale what works.
Own paid acquisition strategy across Meta, Google, TikTok, and emerging platforms.
Manage campaign performance, testing frameworks, attribution, and budget allocation.
Build lead forecasts and sales projections.
Funnel Optimization: Own the entire customer journey from first touch point through conversion.
Use AI tools to improve speed, personalization, reporting, content operations, lead follow-up, and team efficiency across the growth function.
Build a culture of experimentation by designing, prioritizing, and analyzing A/B tests across acquisition, lifecycle marketing, and funnel conversion.
Own and optimize the lead-to-application funnel, using data, segmentation, and lifecycle marketing to identify drop-off points, improve conversion rates, and create more personalized prospective customer journeys.
Build and improve the automation infrastructure behind our growth engine, connecting tools like Claude, Zapier, ActiveCampaign, Airtable, Slack, Kajabi, and Typeform to reduce manual work, improve visibility, and scale team execution.
Optimize landing pages, lead magnets, email sequences, retargeting campaigns, admissions events, and nurture funnels.
Build reporting that gives the business clear visibility into what is working and what is not.
Partnerships & Strategic Growth: Develop scalable partnership strategies that generate measurable growth.
Identify and evaluate new distribution opportunities such as University partnerships, B2B opportunities and more.
Build business cases for new growth initiatives, channels, partnerships, and products.
Team Leadership: Manage and develop a small growth team across admissions, partnerships, and paid media execution.
Create clear goals, dashboards, reporting rhythms, and accountability across the growth function.