Director of Growth & Performance Marketing (Multi-Location, SEO + GMB + CRM Ownership)

Diamond Braces Orthodontist: Braces & Invisalign

16h • Remote

About The Position

This is a performance-driven role focused on owning patient acquisition and revenue growth across all locations. The Director of Growth & Performance Marketing will be accountable for driving qualified leads, improving conversion rates from lead to patient start, and building a scalable growth system. This includes managing SEO, Google Business Profiles, CRM, paid channels, and reviews. The role requires a data-driven decision-maker with a proven track record of measurable growth and experience managing vendors.

Requirements

• Proven track record with measurable growth results
• Strong expertise in SEO (technical + local)
• Strong expertise in Google Business Profiles
• Strong expertise in CRM systems (HubSpot preferred)
• Strong expertise in conversion tracking and attribution
• Data-driven decision maker
• Ability to diagnose problems and execute quickly
• Experience managing vendors and enforcing performance

Responsibilities

• Drive qualified leads (calls, forms, bookings)
• Build predictable, scalable acquisition system
• Improve lead → consult → treatment start conversion rates
• Identify and fix funnel drop-offs
• Own rankings and visibility across all locations
• Increase calls and direction requests for Google Business Profiles
• Fix underperforming markets
• Ensure full funnel tracking (lead → start)
• Build clear attribution model
• Eliminate untracked leads
• Scale ROI-positive paid campaigns
• Cut non-performing spend immediately
• Increase reviews per location
• Build repeatable review acquisition system
• Manage SEO, development, and marketing vendors
• Enforce vendor KPIs
• Replace underperforming vendors

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed