Director of Growth Marketing

PCCA•Houston, TX

About The Position

This is a rare chance to build something that doesn’t yet exist at PCCA: the data, CRM, and measurement engine that powers growth across the entire business. As Director of Growth Marketing, you will own the systems layer of modern marketing — our CRM and marketing automation platform, our data and tracking infrastructure, our lead scoring and attribution models, and the reporting that tells the whole organization what is working and what isn’t. You won’t just run campaigns — you’ll build the machine that makes every campaign measurable, every lead traceable, and every dollar accountable. You’ll lead the migration from our current stack (Marketo and Pivotal CRM) to HubSpot, and stand up the connective tissue between what marketing generates and what our experienced sales team converts. This role reports directly to the CMO with a seat at the marketing leadership table. It is a priority hire and a builder’s mandate: you will define how growth marketing operates at PCCA, and over the next 12–18 months grow a small team beneath you. Your impact will be measured in real terms — clean data, working attribution, qualified pipeline, members acquired, and retention improved.

Requirements

Experience with CRM and marketing automation platforms (Marketo, Pivotal CRM, HubSpot)
Experience with data and tracking infrastructure (UTMs, conversion tracking, event taxonomy)
Experience building lead scoring models and defining MQL/SQL standards
Experience with multi-touch attribution and revenue reporting
Experience generating demand across different revenue pillars with distinct buyer journeys
Experience redesigning membership models, including segmentation logic, tier criteria, and benefit structure
Experience owning lead flow and nurture paths
Experience leading paid media performance and optimization (LinkedIn, paid search, programmatic)
Experience with marketing-to-sales handoff, including SLAs, lead routing, and feedback loops
Experience developing account-based marketing (ABM) approaches
Experience building and maintaining dashboards for pipeline and revenue contribution
Experience reporting on campaign performance, lead quality, and funnel health
Experience testing and optimizing channels, messaging, and targeting
Experience recruiting and developing a team

Nice To Haves

Experience in the pharmaceutical or healthcare industry

Responsibilities

Own the martech stack end to end — lead the migration from Marketo and Pivotal CRM to HubSpot, then own platform health, configuration, and roadmap
Build and enforce CRM data hygiene standards across marketing and sales — you are the steward of data quality the rest of the organization relies on
Design the tracking architecture — UTMs, conversion tracking, event taxonomy, and the data plumbing that makes every channel and campaign measurable
Build lead scoring models and define MQL/SQL standards in partnership with sales leadership
Partner with PCCA’s Data Analytics Manager to develop multi-touch attribution and revenue reporting
Apply these systems to generate demand across PCCA’s four revenue pillars — Bases, APIs, Membership, and Software — each with distinct buyer journeys
Lead the redesign of PCCA's tiered membership model — segmentation logic, tier criteria, benefit structure, and lifecycle automation — in partnership with Accounts and Brand & Content, instrumented end-to-end in HubSpot
Own lead flow and nurture — ensure leads move cleanly from every channel into the CRM and through automated, well-instrumented nurture paths
Lead paid media performance and optimization, including LinkedIn, paid search, and programmatic — owning the tracking and ROI measurement behind the spend
Partner with Brand & Content on campaign execution — you provide the targeting, data, and measurement; they provide the creative firepower
Design and own the marketing-to-sales handoff — SLAs, lead routing, and feedback loops built into the CRM
Partner closely with the Accounts function and sales leadership to align on lead quality and field needs
Develop account-based marketing (ABM) approaches for high-value pharmacy prospects
Show up with data and follow through — become the partner sales trusts because the numbers are right
Build and maintain dashboards that show marketing’s contribution to pipeline and revenue
Report to the CMO and leadership on campaign performance, lead quality, and funnel health
Continuously test and optimize channels, messaging, and targeting based on performance data
Within 12–18 months, identify, recruit, and develop 1–2 direct reports (likely a marketing ops / CRM specialist and a demand gen coordinator)
Set the standard for how growth marketing operates at PCCA — you’re writing the playbook