Director of Growth and Performance

CompTIA Human Resources

23h•$124,000 - $160,000

About The Position

This role owns the full funnel for B2C and the shared marketing channels that serve both B2C and B2B. You'll manage a small team, run agency and contractor relationships for paid media, SEO, and social, and be the person who decides how all the pieces fit together. Your primary focus is B2C growth, but you'll also be responsible for ensuring the shared channels drive quality traffic for our B2B marketers. You'll have a dotted-line management relationship with the B2B growth team and a mandate to think about CompTIA's growth holistically, not just your own vertical. This is somewhere between scaling what exists and building from scratch. We're active in a number of channels today, but there are muscles we haven't built yet: persona-led journey development, sophisticated attribution, channel mix optimization, and a testing culture that generates real learnings. You'll inherit working channels and a capable team, and your job is to turn that into a disciplined growth operation. This is a player-coach role. You'll set the strategy and you'll get your hands dirty in the work. With a small team and an agency model, you need to be comfortable operating in a fast paced environment.

Requirements

7+ years in growth marketing, performance marketing, or demand generation with progressive responsibility
Experience owning the full funnel: traffic, engagement, conversion, and revenue attribution
Deep hands-on experience in at least three of: paid search/social, SEO/AEO, email marketing, social media strategy, conversion optimization
Proven ability to manage agencies and contractors, not just delegate but hold them accountable for outcomes
Strong analytical skills: you think in cohorts, CAC, LTV, conversion rates, and attribution, not just impressions and clicks
Experience managing paid media budgets with clear allocation frameworks and optimization cadences
Track record of driving quality traffic growth, not just volume: you can explain the difference and show how you optimized for it
Player-coach mentality: comfortable setting strategy on Monday and building a campaign in the platform on Tuesday
Experience managing and developing a small team (2-5 people)
Comfort with ambiguity: some channels are mature, some need to be built, and you need to prioritize across both
7+ years of direct experience in related field

Nice To Haves

Degree preferred but not required for the role

Responsibilities

Define and execute the integrated growth strategy across paid media, SEO/AEO, email, social, and organic channels
Own the funnel from awareness through conversion for B2C certification candidates and learners
Manage shared marketing channels (paid, SEO, social) that serve both B2C and B2B, ensuring both audiences receive quality traffic
Build and maintain a persona-led journey framework that maps content, channels, and offers to buyer stages
Develop the channel mix model: where to invest, where to pull back, and why, driven by data rather than inertia
Set and manage the promotional calendar across campaigns, product launches, and seasonal initiatives
Drive quality traffic growth, not just sessions: visitors who engage, convert, and generate revenue
Work closely with the Site Performance team on B2C conversion optimization from landing pages through purchase
Ensure B2B traffic growth through shared channels by coordinating with the B2B growth team on targeting, content, and keyword strategy
Build audience and awareness through social, content distribution, creator partnerships, brand partnerships, and community programs
Develop and refine attribution modeling so you can credibly connect marketing activity to revenue outcomes
Own CAC by channel and blended CAC targets, optimizing spend toward the most efficient acquisition paths
Own agency relationships and management of paid media, SEO, and social, setting strategy and holding agencies and internal stakeholders accountable for results
Manage the paid media budget with a clear framework for allocation, testing, and optimization across search, social, display, and video
Manage and develop a small team: a Sr. Marketing Specialist focused on social, SEO, and creator programs, and a Marketing Manager focused on email, performance, and paid media oversight
Operate as a player-coach: set direction and do the work, with the judgment to know which requires your attention on any given day
Coordinate with the B2B growth team (dotted line management) on shared channels, ensuring B2B isn't an afterthought in channel strategy and spend allocation
Stand up persona-led journey mapping
Build a testing and experimentation framework across channels: structured tests with clear hypotheses, not random acts of marketing
Develop a measurement and reporting framework that connects channel performance to business outcomes
Partner with Marketing Analytics on data accuracy, dashboard development, and attribution
Evaluate and recommend marketing technology investments that increase growth capability