Director of Fleet Rental and Leasing

Orange Ev Llc•Kansas City, KS

About The Position

Join Orange EV, a fast-growing manufacturer of electric vehicles that are better for the earth, people and the bottom line. Make a difference for the world as part of a company leading the electric vehicle revolution. Orange EV is the industry leader in electric terminal trucks, with more than 350 fleet customers across North America and the most proven electric yard trucks in the market. Our customers trust Orange EV to power mission-critical operations at warehouses, distribution centers, ports, rail terminals, manufacturing facilities, and logistics yards. Now we're looking for an entrepreneurial leader to transform our Fleet Rental & Leasing business into a major strategic business segment. This is not a role for someone looking to maintain an existing operation. We are seeking a builder—someone who can bring vision, leadership, operational excellence, commercial acumen, and financial sophistication to scale our business 5X while creating the team, systems, processes, and infrastructure necessary to support that growth. Success in this role requires thinking beyond rentals or leases as standalone products. The objective is to maximize the utilization, profitability, and strategic value of Orange EV-owned fleet assets across their entire lifecycle while creating exceptional customer experiences and driving long-term company growth.

Requirements

10+ years of experience in rental, leasing, fleet management, transportation, logistics, trucking, equipment rental, vehicle finance, or related industries
Proven success building, scaling, and managing rental, leasing, or fleet asset management operations
Strong understanding of lease structures, asset financing, residual value management, and fleet economics
Experience working with banks, captive finance organizations, equipment finance companies, or leasing providers
Strong commercial, operational, and financial leadership capabilities
Bachelor's degree or equivalent experience

Nice To Haves

Experience with terminal trucks, yard trucks, hostlers, or heavy-duty fleet equipment
Experience structuring operating leases, TRAC leases, FMV leases, or equipment financing programs
Experience managing significant rental and leasing portfolios
Experience in transportation, logistics, warehousing, ports, rail, agriculture, or distribution industries
MBA or advanced degree preferred

Responsibilities

Develop and execute the strategic vision to scale Orange EV's Fleet Rental & Leasing business 5X
Expand rental and leasing adoption across Orange EV's existing customer base
Lead initiatives to establish Master Rental Agreements (MRAs) and Master Leasing Agreements (MLAs)
Identify new customer segments and growth opportunities
Develop rental, operating lease, and finance lease strategies
Partner with banks, financing companies, and leasing partners
Optimize asset utilization across rental, lease, and sales channels
Evaluate lease structures, residual values, and portfolio performance
Partner closely with Regional Sales Managers and National Accounts leaders
Support customer engagement strategies that position rental and leasing as integrated fleet solutions
Lead negotiations involving rental agreements, lease agreements, and strategic accounts
Architect and build the operational infrastructure required for a rapidly scaling business
Oversee contracts, inspections, logistics, billing, reporting, and lease administration
Develop scalable workflows, SOPs, KPIs, dashboards, and reporting tool
Own the financial performance of the Fleet Rental & Leasing business, including utilization, revenue growth, profitability, and return on invested capital
Manage fleet acquisition, deployment, lease placement, redeployment, refurbishment, remarketing, and disposition
Optimize asset productivity and lifecycle economics
Manage operational, contractual, insurance, financial, and asset-related risks
Work with financing partners and insurance providers to establish scalable programs
Partner with Finance and Legal to protect company assets
Build and lead the future Fleet Rental & Leasing organization
Recruit, develop, and mentor team members
Foster a high-performance entrepreneurial culture