Director of Events

ACA Group•New York, NY

2d•Hybrid

About The Position

The Director of Event Marketing will own the strategy, execution, and performance of ACA Group’s global event portfolio, positioning events as a core driver of pipeline growth, client engagement, and brand visibility. Reporting to the CMO, this role is designed for a high-performing marketing leader ready to step into a broader, more strategic position with full ownership of the function. Operating as a player-coach role in a lean, high-impact team, you’ll define the vision for event marketing while rolling up your sleeves to deliver exceptional programs and build a scalable events function. This is a highly visible role with direct exposure to executive leadership, offering the opportunity to shape a critical growth channel and influence how ACA shows up in the market.

Requirements

7-10+ years of experience in B2B event marketing, including ownership of large-scale programs (conferences, executive events, trade shows), ideally within financial services, professional services, legal, or other regulated industries
Proven ability to lead end-to-end event strategy and execution, with a strong understanding of how events drive pipeline and engagement
Experience operating in a fast-paced, lean environment with a willingness to be hands-on
Strong stakeholder management and cross-functional collaboration skills
Prior people management experience or readiness to step into a leadership role
Excellent organizational, communication, and problem-solving skills

Nice To Haves

You’re ready to step into a broader leadership role with more ownership and visibility
You think strategically but enjoy being close to the work
You’re energized by building, improving, and scaling programs—not just maintaining them
You’re comfortable navigating ambiguity and taking initiative in a growing organization

Responsibilities

Define and evolve ACA’s global event marketing strategy, aligning programs to business priorities and growth objectives
Establish events as a measurable demand generation channel, with clear accountability for pipeline contribution and ROI
Partner with the CMO and cross-functional leaders to shape annual planning, prioritize investments, and optimize the event portfolio
Identify opportunities to innovate, scale, and elevate the impact of events across the business
Lead the planning and execution of ACA’s flagship conference, executive experiences, and industry events
Operate as a hands-on leader, comfortable owning both strategy and key aspects of execution
Ensure all programs deliver high-quality, differentiated experiences aligned to brand and business goals
Oversee end-to-end event delivery across all programs, ensuring excellence from planning through on-site execution
Own budget management, vendor strategy, and external partnerships to deliver programs efficiently and at a high standard
Drive cross-functional alignment across Sales, Marketing, and other stakeholders to ensure events support broader business objectives
Build and refine scalable processes, playbooks, and frameworks to support a growing events function
Act as a strategic partner to Sales, Marketing, and Product teams on audience strategy, messaging, and event objectives
Present event strategy, plans, and performance insights to senior leadership
Support executive stakeholders in maximizing their presence and impact at key events
Own the event marketing budget and investment strategy
Define success metrics and track performance across programs
Deliver post-event reporting, insights, and recommendations to continuously improve outcomes
Lead and develop a small, high-impact team while contributing directly to execution
Foster a collaborative, high-performance environment with a focus on accountability and continuous improvement
Play a key role in shaping and scaling the events function over time