Director of Events

Starbridge

23h•Onsite

About The Position

We’re hiring a Director of Events to design bold event activations across the tradeshow circuit and at our own conference, BRIDGES. Events have become one of our highest-ROI growth channels, and we're doubling down. We need someone who can sharpen the creativity, expand the scale, and turn every activation into measurable pipeline. This role is part builder, part strategist. One week you're standing up an in-booth activation at a tradeshow. The next, you're shaping the agenda for BRIDGES - our flagship event bringing together 500+ leaders across K-12, higher education, and state and local government alongside the AI companies building for them.

Requirements

6+ years running field and experiential marketing at B2B SaaS companies, ideally with at least one early/mid-stage chapter where you built the function from the ground up.
Owned a flagship event from concept to execution and can talk concretely about the pipeline it generated and the brand it built.
Thinks in numbers as fluently as in moments — cost per meeting, attendee-to-vendor ratio, ICP fit, pipeline attribution. Knows what makes an event worth showing up to.
Knows how to scale through partners and contractors without losing the bar on creativity or execution.
Not afraid to experiment, kill what isn't working, and reinvest fast.
Willing to be on the road regularly. We're at 2–4 events most months, and BRIDGES is the moment of the year.

Nice To Haves

Public sector or SLED experience is a strong plus.

Responsibilities

Build the field engine. Take what's already working and turn it into a repeatable, scalable system across partners, vendors, and contractors. Push us from good to great on every dimension: targeting, staffing, pre-show outbound, in-booth experience, and post-event follow-through.
Own BRIDGES end-to-end. Strategy, programming, sponsorships, speaker pipeline, attendee experience, and key metrics such as, pipeline generated, customer love, and the relationships we build "across the bridge" between public and private sector leaders.
Test new plays. Pilot regional roadshows, intimate executive dinners, customer-led roundtables, and unconventional formats that break through a saturated conference circuit. Read the data fast and double down on what works.
Partner tightly with sales and product. Every activation should be wired to pipeline goals — coordinated with AEs and BDRs, and showcasing the product in moments that actually land.
Build the team. You'll start lean (with strong contractor and vendor support already in place: production, speaker logistics, design) and grow the team as we scale.