Director of Enrollment Analytics

Northeastern University•Boston, MA

About The Position

The Director of Enrollment Analytics reports to the Assistant Vice President of Enrollment Analytics and ensures the division operates effectively and delivers required reports accurately and efficiently. The role develops and enhances undergraduate enrollment and federal aid forecasting, advances process improvement, and represents the department in meetings to share and explain findings. The Director oversees the Tableau reporting environment, including reports and dashboards spanning enrollment management from recruitment and admissions through persistence and graduation. The role maintains access and data security, incorporates user feedback, organizes reporting structures, and tracks Enrollment Management goals. It also monitors data standards and quality in the undergraduate admissions application system, supports data transfers to the Operational Data Store and data warehouse, resolves discrepancies, and supplies authoritative data for consistent reporting and compliance. The Director works with partners across Enrollment Management and the university on ad hoc quantitative reports, presentations, recruitment and enrollment data, and analytical technology needs. The position manages and develops data analysts, planning and assigning work and ensuring appropriate coverage and timely, accurate deliverables. It develops and enhances predictive models for learner behavior, including yield, affinity, enrollment patterns, and revenue forecasting, and promotes data literacy by helping stakeholders understand and use reports and dashboards.

Requirements

Bachelor’s degree in a quantitative field.
Five to seven years of demonstrated experience in a data analyst or reporting role.
Advanced practical experience with data management, reporting analysis, and data visualization software, including Tableau, Alteryx, R, Python, SPSS, and Cognos.
Ability to analyze data, recognize patterns, and understand data structures and common data extraction and transformation methods.
Ability to provide informed recommendations to nontechnical audiences in support of decision-making.
Experience managing and directing teams to ensure tasks and reports are delivered accurately and on time.
Excellent verbal, written, organizational, and time-management skills.
Ability to manage multiple concurrent projects and activities while maintaining attention to detail.

Nice To Haves

Master’s degree.
Experience in higher education.
Experience writing SQL code to query databases.
Experience managing analytics professionals.

Responsibilities

Maintain and delegate work related to the Tableau reporting environment drawing from Enrollment Management source databases.
Develop and maintain Tableau Server reports and dashboards covering enrollment management from recruitment and admissions through persistence and graduation.
Manage Tableau Server access to support data security and provide consultation and support to end users.
Solicit and incorporate feedback on potential reporting enhancements.
Oversee reporting-environment structure to ensure organization and consistency across reports.
Maintain and track Enrollment Management goals.
Monitor data standards and consistency in the Undergraduate Admission application system.
Ensure successful transfer of data to the Operational Data Store and data warehouse.
Facilitate resolution of data discrepancies and data-quality issues.
Provide authoritative data for consistent results across Enrollment Management units.
Collaborate with University Decision Support Research on data prepared in accordance with compliance standards for internal and external reporting.
Represent Enrollment Management as an admissions data subject matter expert on university-wide data standards workgroups and committees.
Produce ad hoc reports and presentations requiring quantitative input for individuals across Enrollment Management and other university units.
Present recruitment and enrollment data as a member of the Yield Strategies and Enrollment Aid Strategies teams.
Oversee data analysts focused on undergraduate enrollment analytics and ensure appropriate coverage across subject areas.
Provide feedback to support team members’ professional development and goals.
Plan and organize resources, assign and delegate activities, and measure results against organizational expectations.
Develop and continually enhance predictive models for learner behavior, including yield forecasting, affinity modeling, enrollment patterns, and revenue forecasting.
Collaborate with the Enrollment Management Business Intelligence team and other departments to identify requirements for technology enhancements and address analytical system and database needs and issues.
Engage stakeholders to promote awareness and understanding of available reports and dashboards and ensure offerings meet their needs.
Drive ongoing process improvement and represent the department in meetings to share and explain findings.