Director of eCommerce Business

National Vision•Lawrenceville, GA

About The Position

The Director of eCommerce Business is accountable for the growth and profitability of National Vision's eCommerce business through the delivery of merchandising and marketing activity. This role will help lead transformation and is responsible for evolving how teams work together to build scalable, modern eCommerce capabilities, establish foundational strategies, and implement new ways of working across the organization. This leader serves as the orchestrator and priority project driver, unifying Merchandising, Marketing, Digital Product, and Finance across multiple brands with unique go-to-market strategies – America's Best, Eyeglass World, and Discount Contacts.

Requirements

9+ years experience in eCommerce, omnichannel retail, or digital business leadership (Required)
Four year college degree or equivalent experience. (Required)
Proven track record of achieving eCommerce growth and leading transformation initiatives (Required)
Deep expertise in digital merchandising strategy and execution, preferably within a fashion/style category (Required)
Strong understanding of DTC/consumer marketing, performance marketing, and conversion optimization (Required)
Experience building or evolving collaborative processes, or cross-functional ways of working (Required)
Transformation-oriented leader who can balance short-term performance with long-term capability building (Required)
Strong operator with the ability to bring structure and clarity to complex environments (Required)
Highly collaborative influencer who drives alignment without direct authority (Required)
Customer-focused, data-driven, and results-oriented (Required)

Nice To Haves

Experience working across multi-brand or matrixed organizations (Preferred)

Responsibilities

Drive eCommerce revenue growth, conversion, AOV, and overall digital business performance across all properties.
Establish KPI frameworks, reporting, and operating cadences to improve visibility and accountability.
Lead business reviews, translating performance insights into clear, prioritized actions.
Define and implement scalable ways of working that improve speed, alignment, and execution across Merchandising, Marketing, and Finance.
Build foundational strategies, playbooks, and governance for digital merchandising, content, and campaign execution.
Champion a test-and-learn, data-driven culture across cross-functional teams to establish validated eCommerce growth models.
Partner with NVI Merchandising to define and operationalize a data-driven online assortment, pricing, and promotional strategy across three businesses.
Translate enterprise merchandising strategies into effective digital shopping experiences.
Oversee on-site merchandising including product discovery, navigation, and personalization.
Drive on-going evolution of strategy and execution based on competitive insights.
Partner with Marketing to develop eCommerce-led campaigns that drive traffic, conversion, and customer acquisition across three brands.
Define how campaigns translate to on-site experiences, ensuring consistency from media through conversion.
Own the strategy, governance, and execution of all on-site content and promotional messaging.
Build scalable content frameworks to support ongoing and campaign-based needs.
Establish repeatable frameworks for campaign and product launch execution.
Partner with Product & UX to shape innovative customer experiences across all digital touchpoints.
Elevate reputation for all on-line businesses, with oversight of customer service, local listings, and reviews.
Establish a robust testing and optimization roadmap (A/B testing, personalization, content optimization).
Act as the primary business lead aligning Merchandising, Marketing, Product, Innovation, and Finance.
Drive clarity across teams on priorities, timelines, and success metrics.
Influence senior leadership with structured recommendations and transformation roadmaps.