Director of e-Commerce

Momentum Employer Group • Taylorsville, UT

2d • Hybrid

About The Position

At KURU Footwear, we are dedicated to helping people get back to doing what they love by creating footwear designed to relieve pain, improve comfort, and support every step. We are seeking a Director of e-Commerce to lead the strategy and performance of our online shopping experience. This role is an opportunity to own KURU's highest-performing sales channel and continuously improve how customers discover, shop, and connect with our brand. The ideal candidate is passionate about using data, merchandising, customer insights, and digital innovation to drive revenue growth.

Requirements

• 8+ years of experience in e-commerce, with at least 2 years in a leadership role supporting a direct-to-consumer (DTC) brand.
• Extensive experience managing Shopify or Shopify Plus environments.
• Proven success improving conversion rates and driving online revenue growth.
• Strong understanding of conversion rate optimization (CRO), customer experience, and digital merchandising.
• Experience managing development teams or technical vendors.
• Strong analytical skills with experience using GA4, Excel or Google Sheets, and testing platforms.
• Ability to translate data into strategic business decisions.
• Excellent communication and leadership skills with the ability to collaborate across departments.
• Highly organized with strong prioritization and project management abilities.
• Self-motivated and comfortable working in a fast-paced, evolving environment.

Nice To Haves

• Experience with Shopify Plus apps focused on personalization, search, reviews, loyalty, and CRO.
• Experience building or leading a merchandising function.
• Working knowledge of technical SEO, Core Web Vitals, page speed optimization, and schema markup.
• Experience working in a collaborative, cross-functional marketing organization.
• Passion for building customer-first digital shopping experiences.

Responsibilities

• Own the strategy, performance, and continuous optimization of KURU's digital storefront.
• Partner closely with the Technical e-Commerce Manager, marketing team, and executive leadership to create an exceptional customer experience while maximizing online revenue.
• Drive On-Site Revenue by owning key performance metrics including conversion rate (CVR), revenue per visitor, and average order value (AOV).
• Lead ongoing conversion rate optimization (CRO) through A/B testing, multivariate testing, analysis, and experimentation.
• Optimize the customer journey across the homepage, product detail pages (PDPs), collection pages (PLPs), and landing pages.
• Develop merchandising strategies that increase basket size through product recommendations, cross-sells, upsells, bundles, and product sequencing.
• Use customer behavior, analytics, and session data to identify opportunities for growth.
• Lead the e-Commerce Experience by partnering with the Technical e-Commerce Manager to maximize the performance of our Shopify Plus platform.
• Help establish priorities for development projects and technical initiatives.
• Champion a "buy before build" philosophy by evaluating best-in-class apps and technology solutions.
• Ensure site performance meets expectations for speed, reliability, and user experience.
• Continuously evaluate new e-commerce technologies that improve customer experience and commercial performance.
• Own e-commerce reporting and performance dashboards.
• Present actionable insights and recommendations to executive leadership.
• Deliver weekly reporting focused on trends, opportunities, and measurable outcomes.
• Collaborate closely with Performance Marketing to improve attribution, customer acquisition, and overall channel performance.

Benefits

• Hybrid Schedule: Monday–Friday with a minimum of 3 days per week in the office
• Medical, Dental & Vision Insurance
• 401(k) with company match
• Short-Term Incentive Plan (STIP) bonus opportunity
• Employee referral bonuses
• Education assistance
• Employee discount on KURU footwear
• Exclusive Employee Discounts: Enjoy 30–60% off retail prices on hundreds of brands through our partnership with ExpertVoice

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed