DIRECTOR, E-COMMERCE

FullBeauty Brands•New York, NY

3d•$120,000 - $150,000•Hybrid

About The Position

The Director, E-Commerce – Business Performance leads the digital business strategy and commercial performance for a portfolio of brands, driving revenue growth, profitability, customer acquisition, retention, and overall e-commerce success. This role partners cross-functionally to optimize the online customer experience through data-driven decision-making, digital merchandising, personalization, and go-to-market execution while leading high-performing teams and delivering sustainable business growth.

Requirements

Bachelor's degree required; MBA preferred.
10+ years of progressive ecommerce leadership within retail, apparel or consumer brands.
Demonstrated ownership of meaningful digital businesses with responsibility for revenue and commercial performance.
Experience leading multiple brands, categories or business units within a complex retail organization.
Proven success developing digital go-to-market strategies that deliver measurable business growth.
Strong understanding of customer acquisition, CRM, loyalty, retention and customer lifetime value strategies.
Experience leading personalization initiatives using customer data, behavioral insights and modern ecommerce technologies.
Knowledge of Salesforce Commerce Cloud and modern ecommerce ecosystems.
Strong analytical and financial acumen with the ability to translate data into business decisions.
Experience leading managers and developing future leaders.
Exceptional communication, executive presence and cross-functional influencing skills.
Passion for building customer-centric brands and high-performing teams.

Responsibilities

Lead the e-commerce business for a portfolio of brands with accountability for achieving revenue, conversion, profitability and customer growth objectives.
Own the commercial performance of assigned brands across revenue, conversion, average order value, customer acquisition, retention and lifetime value.
Monitor business performance daily, identifying opportunities, risks and corrective actions to deliver financial commitments.
Develop annual business plans, seasonal strategies and quarterly growth initiatives in partnership with Merchandising, Planning and Finance.
Lead weekly business reviews, using data and customer insights to drive decision making and prioritize investments.
Balance short-term performance with long-term brand health and customer value.
Translate each brand's positioning and product strategy into compelling digital experiences that drive both relevance and commercial success.
Develop digital go-to-market strategies supporting seasonal launches, promotional events and key business initiatives.
Partner with Merchandising, Marketing, Creative and Planning to deliver coordinated product launches and promotional strategies.
Ensure digital experiences consistently reflect each brand's identity while maximizing customer engagement and business performance.
Identify emerging consumer, competitive and marketplace trends to inform future strategies.
Develop strategies that accelerate customer acquisition, repeat purchasing and lifetime value.
Partner with CRM, Loyalty, and Paid Media teams to optimize customer growth across the full customer lifecycle.
Lead the implementation of advanced personalization capabilities across onsite experiences, merchandising, offers and customer journeys.
Champion data-driven segmentation strategies that improve engagement, retention and customer satisfaction.
Establish measurement frameworks to evaluate the impact of personalization and customer experience initiatives.
Drive optimization of site navigation, merchandising, content presentation and promotional execution.
Prioritize enhancements that simplify the customer journey and reduce friction.
Partner with Technology and UX teams to define business requirements for new capabilities and platform enhancements.
Ensure rigorous testing, measurement and continuous optimization across digital experiences.
Translate customer behavior, performance metrics and market trends into actionable recommendations.
Establish clear success metrics for business initiatives and communicate results to executive leadership.
Identify emerging risks and opportunities before they impact performance.
Foster a culture of experimentation, measurement and continuous improvement.
Lead, coach and develop cross-functional ecommerce teams supporting assigned brands.
Build organizational capability through mentoring, succession planning and performance management.
Create a culture of accountability, collaboration and continuous learning.
Partner closely with the Vice President of E-Commerce to strengthen the leadership bench and prepare future leaders.
Serve as the primary ecommerce leader for assigned brands across Merchandising, Planning, Marketing, Finance, Technology, Creative and Customer Analytics.