Corporate Director of Sales & Marketing/E-Commerce

Sethi Management•Carlsbad, CA

7d•Hybrid

About The Position

Sethi Management is a second-generation, family-owned investment, real estate development, and hospitality management company rooted in a simple belief: Opportunity belongs to everyone — and at Sethi, we open doors. We lead by prioritizing our people first – not just performance and profit. This is how we continue to create opportunity and build something enduring. Sethi is, at its core, a community — a place where people stay connected across properties, support one another, and lead with shared values. Across more than 500 employees, partners, investors, and guests, Sethi embraces different perspectives while staying united by a shared purpose of opening doors and expanding opportunity for all. Founded more than 40 years ago by J.P. Sethi and now led by CEO Ganisha Sethi, the company has built an award-winning and expanding portfolio that currently includes: 14 hotels, A deeply loyal, long-tenured team, A culture grounded in humility, care, excellence, and transparency. Sethi is known for having consistently high brand audit scores, exceptional guest service, and a rare culture where people feel valued, supported, and able to grow.

Requirements

Direct bookings with a quota
Utilize advanced sales technology platforms (e.g., CRM systems, data analytics, AI-driven lead generation tools, and digital marketing automation)
Work closely with the Director of Revenue Management to establish hands-on pricing strategies
Monitor sales data and market trends
Foster strong relationships with key clients, travel agencies, and corporate partners
Implement customer feedback mechanisms
Work directly with operations and guest services teams
Utilize analytics to monitor sales performance and e-commerce metrics
Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans.

Responsibilities

Develop and execute practical sales, marketing, and e-commerce strategies that align with company goals.
Conduct in-depth market analysis to identify trends and opportunities within the hospitality industry.
Utilize advanced sales technology platforms (e.g., CRM systems, data analytics, AI-driven lead generation tools, and digital marketing automation) to identify new business opportunities and measure ROI across all sales and marketing channels.
Responsible for direct bookings with a quota
Actively engage with the sales team, providing direct support and guidance to meet revenue targets.
Participate in client meetings, negotiations, and relationship-building activities to drive business growth.
Lead proactive sales efforts targeting group business, including site inspections, FAM trips, and trade shows, to increase conversions and long-term client relationships.
Direct all marketing and branding efforts to ensure maximum yield is achieved; market segments are correctly targeted, and each hotel image is vibrantly portrayed.
Implement digital and social media campaigns designed to increase awareness and bookings from leisure travelers, consortia partners, and group accounts.
Work closely with the Director of Revenue Management to establish hands-on pricing strategies to maximize revenue and occupancy rates.
Monitor sales data and market trends, adjust strategies in real-time to address challenges and capitalize on opportunities.
Foster strong relationships with key clients, travel agencies, and corporate partners through active outreach and communication.
Implement customer feedback mechanisms to drive service improvements and enhance guest satisfaction.
Work directly with operations and guest services teams to ensure alignment in messaging and branding.
Lead initiatives to streamline inventory management and enhance overall guest experience.
Utilize analytics to monitor sales performance and e-commerce metrics, making hands-on adjustments as needed, and providing actionable insights to executive leadership for continuous growth.
Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans.