Director of E-Commerce
About The Position
ECHELON is a veteran founded & operated performance beverage brand built for those who can’t afford to crash. No artificial flavors or colors, zero sugar, and no proprietary blends. We're gritty, community-driven, & rapidly scaling across military, ecommerce, and national retail. ECHELON is looking for a Director of E-Commerce to lead and scale Echelon’s E-Commerce channels. You will be responsible for the E-Commerce P&L, budget, and growth strategy across DTC, Amazon, TikTok Shop, and future digital. This is not a digital marketing execution role. You will operate E-Commerce and be accountable for channel strategy and execution encompassing revenue, profitability, customer economics, merchandising, conversion, retention, and growth targets. You'll report directly to the CEO, working closely with Marketing, Finance, and Operations while overseeing E-Commerce performance.
Requirements
- 6+ years of DTC E-Commerce experience with demonstrated ownership of a meaningful revenue target, budget, or P&L.
- Strong financial and analytical skills with experience forecasting revenue and managing channel profitability.
- Deep Shopify/DTC experience across merchandising, conversion, customer experience, and E-Commerce technology.
- Experience across customer acquisition, retention, subscription, CRM, and lifecycle economics.
- Working knowledge of Amazon, TikTok Shop, and emerging marketplace channels.
- Proven ability to lead teams, agencies, and cross-functional stakeholders in a fast-moving, high-growth environment.
Nice To Haves
- Experience scaling a high-growth consumer brand
- Amazon/TikTok Shop, Klaviyo, Skio, and agency-to-in-house experience preferred
- Sense of humor
- Familiarity with fitness, wellness, & the military/veteran communities
Responsibilities
- Execute and maintain the E-Commerce P&L, annual budget, forecast, and growth plan across all digital commerce channels.
- Be accountable for revenue, gross margin, contribution margin, and performance against plan.
- Use customer, channel, and financial data to make recommendations to the Executive team around pricing, promotions, product mix, shipping economics, and investment.
- Partner with Finance and Operations on forecasting, inventory, and fulfillment capacity.
- Own the commercial performance of drinkechelon.com, including merchandising, conversion, AOV, customer experience, and site roadmap.
- Lead DTC execution for product launches and limited drops, including offers, bundles, launch mechanics, and post-launch analysis.
- Own subscription, retention, loyalty, and lifecycle strategy with accountability for repeat purchase and customer LTV.
- Partner with Marketing on customer acquisition strategy, paid media goals, creative needs, and CAC expectations.
- Accountable for the strategy and financial performance of Amazon, TikTok Shop, and future digital marketplace channels.
- Manage external marketplace partners and determine when capabilities should transition in-house.
- Evaluate new commerce opportunities based on growth potential, margin, operational complexity, and brand fit.
- Own Amazon strategy & performance in Seller Central, including listings, A+ content, Vine, review velocity, & on-platform advertising.
- Translate company growth goals into clear E-Commerce priorities and partner cross-functionally to deliver them.
- Build the E-Commerce team and operating structure required to support future growth.
- Manage E-Commerce agencies, technology partners, contractors, and associated budgets.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
