Director of E-commerce Marketing

Mira Safety • Cedar Park, TX

6d • Hybrid

About The Position

We are seeking a hands-on, data-driven Director of Marketing to lead and execute our ecommerce marketing strategy across all channels. This is a builder role for someone who thrives in both strategy and execution. You have managed ad accounts, built email flows, optimized landing pages, and driven measurable growth. You will lead a high-performing team and external partners while remaining directly involved in campaign execution, testing, analysis, and optimization.

Requirements

• 7 or more years of marketing experience with direct, hands-on management of paid and owned channels
• Proven success managing Google Ads, Meta Ads, Email and SMS, Affiliate, and SEO programs
• Advanced experience with Shopify, GA4, Amazon Seller Central, and advertising platforms
• Strong communication and leadership skills with the ability to both strategize and execute
• Experience in a startup or high-growth DTC environment preferred

Nice To Haves

• Experience in CBRN-related industries
• Prior military or law enforcement experience
• Familiarity with the Entrepreneurial Operating System (EOS)
• Willingness to travel up to 10 percent

Responsibilities

• Develop and own an integrated marketing strategy across paid, owned, and earned channels
• Translate company growth goals into actionable marketing plans, budgets, and KPIs
• Build, mentor, and lead a high-performing team of acquisition and retention specialists
• Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth
• Oversee Google Ads: Search, Shopping, and PMAX campaigns. Propose keyword, bidding, and creative tests
• Oversee Meta Ads: Facebook and Instagram campaigns, analyze performance, and lead creative testing to improve ROAS
• Work directly in Klaviyo and Attentive to optimize flows, test subject lines, and drive retention
• Manage and track affiliate and influencer partners through platforms such as Impact, CJ, and Rakuten
• Oversee SEO content strategy and technical improvements in partnership with developers
• Test and scale emerging platforms such as TikTok, YouTube, and CTV where ROI potential is strong
• Build and maintain performance dashboards using GA4, Shopify, Looker Studio, and related tools
• Lead a culture of testing and iteration to continuously improve CAC, ROAS, LTV, and MER
• Analyze full-funnel data and customer journeys to identify growth opportunities
• Partner with creative teams to brief and review ads, landing pages, and lifecycle assets
• Coordinate product launches, promotions, and integrated campaigns
• Manage marketing budgets and ensure profitable scaling of spend

Benefits

• Comprehensive health, dental, and vision insurance, with 75 percent of individual coverage paid by the company
• Optional life, hospital, critical illness, and accident insurance
• Generous paid time off and sick leave
• Seven paid holidays
• Competitive pay
• Performance bonuses
• Tools and support needed to succeed

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed