Director of E-commerce, FLB

Valuetainment•Fort Lauderdale, FL

23h

About The Position

The Director of E-commerce is a commercially driven e-commerce leader who will personally own FLB.com’s monthly, quarterly, and annual online sales targets. He/She is accountable for delivering the revenue number, not simply managing a website, coordinating agencies, or reporting marketing activity. FLB’s online store includes men’s and women’s apparel, footwear and accessories, with collections including FLB Icon, FLB Sport and VT Originals. The Director of E-commerce is responsible for brand stewardship, go-to-market and launch execution, DTC channels and content, revenue accountability and performance, and cross-functional influence and leadership.

Requirements

Personally carried an online revenue target and can quantify results against plan.
Built or scaled a direct-to-consumer apparel, footwear, accessories or closely related consumer brand.
Understands net sales after discounts and returns, contribution margin, acquisition costs and inventory constraints.
Can turn a missed sales forecast into a specific recovery plan across traffic, conversion, average order value and repeat purchases.
Can align marketing, creative, merchandising, inventory and fulfillment around the sales objective.
Strong analytical skills, and comfortable with tracking and interpreting ecommerce metrics to drive decisions

Responsibilities

Oversee the redesign and functionality of our Shopify store, ensuring it's user-friendly, aesthetically aligned with our brand, and optimized for conversions
Source high-quality, branded merchandise that resonates with our brand values and appeals to our audience's aspirations
Develop and implement e-commerce growth strategies, focusing on data-driven decisions that increase site traffic, improve customer engagement, and boost sales
Analyzes e-commerce analytics to understand customer behavior and trends, and adjusts strategies to maximize results