Director of DTC Marketing

Pendleton Woolen Mills Inc•Portland, OR

17h

About The Position

Pendleton is seeking a Director of DTC Marketing to lead and scale its direct-to-consumer marketing across digital and retail channels. This role will shape how Pendleton connects with customers and drives growth while honoring the brand's legacy. The Director will own the strategy, execution, and optimization of all paid digital channels nationally and locally, focusing on measurable growth that aligns with the brand's values and long-term reputation. The position requires a data-driven growth mindset combined with the judgment to ensure marketing efforts are brand-consistent and strategically sound.

Requirements

8+ years in digital performance marketing, with at least 3 years in a leadership role.
Direct experience managing sizable media budgets ($2M+) across paid search and paid social.
Deep expertise in Meta Ads Manager, Google Ads, and major DSPs.
Exceptional communicator with the ability to translate complex performance data into clear, actionable narratives for stakeholders and senior leadership.
Analytically rigorous and decisive operator, with strong judgment in ambiguous environments and the ability to interpret data, evaluate trade-offs, and make confident investment decisions.
Growth mindset with enthusiasm for continuous learning and process improvement.
Proven team builder and people leader, with experience building, scaling, and developing high-performing in-house teams, grounded in clear expectations, accountability, and talent growth.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Responsibilities

Drive the full-funnel paid digital strategy across search, paid social, display, programmatic, affiliate, and emerging channels.
Develop annual and quarterly channel plans tied to revenue, new customer acquisition, and retention goals.
Own budget allocation, pacing, marketing spend effectiveness, and attribution across all paid channels.
Build and maintain reporting infrastructure that gives leadership clear visibility into CAC, LTV, ROAS, blended MER, and channel contribution.
Lead incrementality testing and media mix modeling to ensure spend decisions are grounded in real performance signals.
Partner closely with Creative, Brand, and Merchandising teams to define seasonal and weekly campaign strategies, briefing internal and agency teams in the development of creative that reflects our brand voice, visual identity, and merchandising priorities while driving product sell-through.
Champion the vision of building lasting, long-term consumer connections that create new demand while consistently meeting consumers across channels to capture demand.
Lead and coach a lean internal retail marketing team.
Manage the relationship and day-to-day execution strategy with Pendleton’s retail marketing agency of record.
Ensure processes, handoffs, and expectations are clearly defined and healthy.
Develop deep expertise in the retail marketing technology stack—ad platforms, attribution tools, audience platforms, and feed management—to ensure capabilities are leveraged to their fullest potential.
Partner with ecommerce and technology teams to ensure the right data infrastructure is in place for accurate tracking and measurement, audience segmentation, and first-party data activation.
Build a structured testing roadmap across creative, audience, bidding strategy, and landing experience.
Stay current on platform changes, privacy shifts (cookieless tracking, iOS impacts), and emerging channels relevant to our customers.