Director of eCommerce- Omnichannel & DTC

Lasko Products•West Chester, PA

7h•Remote

About The Position

Lasko Products, an industry leader in providing and manufacturing home environment products for over 100 years, is seeking a Director of eCommerce. This position can be fully remote within the United States; however, candidates must be able to work East Coast business hours. The Director of eCommerce will lead the acceleration of our omnichannel and direct-to-consumer (DTC) businesses. This role will own the vision, strategy, and execution across key digital commerce channels—including major retail partners and owned platforms—while connecting the dots between marketplace dynamics, retail media, content optimization, and promotional effectiveness. This leader will play a critical role in scaling our presence across top omnichannel retailers (e.g., Walmart, Target, Best Buy, Costco) while also defining and expanding our DTC strategy. The ideal candidate blends strategic thinking with operational excellence and thrives in a fast-paced, cross-functional environment.

Requirements

8–12+ years of experience in eCommerce, digital commerce, or omnichannel retail, preferably within CPG or consumer products
Proven track record of driving growth across major retail eCommerce platforms (including Amazon).
Deep understanding of retail media, digital shelf optimization, and retail online merchandising best practices
Experience building and scaling DTC businesses, including site strategy and performance optimization
Strong analytical mindset with the ability to translate data into strategic insights
Demonstrated ability to lead cross-functional teams and influence at senior levels
Experience managing and developing high-performing teams

Responsibilities

Drive digital penetration improvements
Own and drive eCommerce growth across key retail partners, optimizing both 1P (first-party) and 3P (third-party marketplace) channels
Develop and execute integrated strategies that align assortment, pricing, promotions, and content to maximize digital shelf performance
Identify and unlock growth opportunities across retailer ecosystems, leveraging insights from data, trends, and competitive benchmarking
Lead the integration of retail media, SEO, content strategy, and digital merchandising to improve conversion and share of search
Partner cross-functionally to ensure best-in-class product content, PDP optimization, and brand storytelling across all platforms
Optimize promotional planning and site placement strategies to drive visibility, traffic, and revenue
Serve as the lead operator for the DTC business, defining long-term vision, growth roadmap, and success metrics
Own site strategy, including user experience, assortment planning, and merchandising to drive conversion and customer lifetime value
Collaborate with marketing, product, and operations teams to ensure seamless execution across the full customer journey
Act as the connective tissue across sales, marketing, supply chain, and analytics to ensure alignment and execution excellence
Translate insights into actionable strategies that drive measurable business impact
Influence senior stakeholders and align teams around a unified eCommerce growth agenda
Lead, mentor, and inspire a high-performing team, fostering a culture of innovation, accountability, and continuous improvement
Encourage bold thinking and experimentation to unlock breakthrough growth opportunities
Build capabilities and processes that enable scalable, repeatable success