Director of eCommerce Category Strategy
About The Position
The Director of eCommerce Category Strategy will shape and inform PetIQ's eCommerce strategy to drive category growth and digital shelf excellence efforts, serving as a senior subject matter expert with critical customers and across the organization. This role influences how PetIQ and their customers win in digital commerce, delivers data-driven recommendations to drive category growth, and builds scalable capabilities to embed a digital-first approach. Acts as a trusted advisor externally while enabling internal teams with the frameworks, tools, and insights required to execute. As a part of the Growth, Strategy and Insights team at PetIQ, this role helps shape metrics, guide decisions, and drive growth across the business.
Requirements
- 8–12 years of experience in eCommerce, digital shelf, or omnichannel strategy
- Deep expertise across major eCommerce platforms (Amazon, Walmart.com, Chewy, etc.)
- Proven ability to influence cross-functional teams and external partners
- Strong analytical and strategic thinking skills with ability to translate insights into action
- Bachelor’s degree in business, Marketing, Analytics, or related field
Nice To Haves
- Experience advising retailers or supporting joint eCommerce strategy development
- Experience across multiple brands or categories (agency or multi-brand environment preferred)
- Demonstrated ability to build playbooks, frameworks, or scalable capabilities
- Exposure to emerging commerce capabilities, including AI-enabled optimization, automation, and GenEO (Generative Engine Optimization) strategies
Responsibilities
- Lead digital shelf and eCommerce discussions with customer stakeholders
- Deliver data-driven recommendations to improve online category performance
- Influence strategy across search, assortment, content, and ratings
- Establish PetIQ as a trusted partner in digital commerce
- Develop and scale playbooks for search, content, assortment, and reviews
- Enable category leaders to apply digital shelf insights in customer engagements
- Translate enterprise strategy into practical execution guidance
- Recommends and documents PetIQ’s eCommerce strategy and standardized KPIs (search, conversion, content, ratings)
- Build scorecards to benchmark performance vs competitors and category trends
- Identify performance gaps and translate them into prioritized actions
- Develop frameworks, training, and best practices to embed digital shelf thinking
- Identify and implement tools, data sources, and processes to enable execution
- Identify and address commercial, regulatory, and platform-specific barriers
- Partner cross-functionally to expand digital assortment and distribution opportunities
- Monitor emerging platforms, competitive dynamics, and evolving capabilities (including GenEO and AI) and translate into actionable insights
- Influence without authority across Category Leadership, Sales, Marketing, and RGM as a key driver within the Growth, Strategy and Insights team
- Guide experimentation, measurement, and scaling of successful initiatives
- Continuously bring forward best-in-class practices and competitive insights
Benefits
- Equal Opportunity Employer
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What This Job Offers
Job Type
Full-time
Career Level
Director
