Director of Digital Strategy

MARKETview • Richmond, VA

1d • Onsite

About The Position

The Director of Digital Strategy plays a critical leadership role in developing, executing, and optimizing digital marketing strategy for Two Ocean’s higher-education partners. This role blends strategic leadership with hands-on execution, translating enrollment objectives and MARKETview insights into high-performing, multi-channel digital campaigns. This role partners closely with multiple cross-functional teams including Strategy, Audience, Campaign, Operations, and Client Success to execute our digital campaigns across partners and channels. The ideal candidate is analytical, detail-oriented, and passionate about using data and digital media to drive meaningful outcomes for colleges and universities.

Requirements

• 7–10+ years of digital marketing and performance media experience, preferably in agency or multi-client environments.
• Deep expertise in Google Ads, Meta, YouTube, and paid digital ecosystems.
• Strong analytical and performance optimization skills, including attribution and conversion tracking.
• Experience leading digital strategy while remaining hands-on in execution and optimization.
• Experience managing junior team members and cross-functional collaboration.
• Strong project management, communication, and organizational skills.
• Qualified candidates must be legally authorized to work in the United States without employer sponsorship, both now and in the future.

Nice To Haves

• Higher education, admissions, or enrollment marketing experience.
• Experience in SaaS, marketing technology, or data-driven organizations.
• Familiarity with Slate, Salesforce, or enrollment CRMs.
• Google Ads, Meta Blueprint, or related certifications.

Responsibilities

• Lead digital marketing strategy and paid media planning across Two Ocean client accounts, aligning recommendations to enrollment objectives and KPIs.
• Translate proprietary MARKETview insights, student behavior data, and enrollment trends into audience-first digital strategies.
• Develop and oversee integrated digital campaign strategies across paid social, search, and display in coordination with broader channel strategies.
• Collaborate on campaign execution, optimization, testing strategies, audience segmentation, and budget recommendations with the Digital Marketing & Audience Manager.
• Create and codify test-and-learn frameworks, best practices, and operational processes to improve campaign performance and scalability.
• Partner closely with Creative, Campaign Management, and Analytics teams to optimize messaging, creative, and audience targeting.
• Manage and mentor the Digital Marketing & Audience Manager, providing coaching, prioritization, and performance oversight.
• Monitor performance reporting and communicate clear, data-driven recommendations internally and externally.
• Stay current on higher-education enrollment trends, platform changes, privacy policies, AI developments, and emerging digital opportunities.

Benefits

• We share a common mission: expanding access to higher education while helping colleges and universities achieve their goals and better serve students and families.
• We thrive on collaboration, innovation, and a shared commitment to the success of our partners and teammates.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed