Director of Digital Merchandising & GTM

RYZE

1d

About The Position

Own RYZE's product mix and sell strategy across DTC and marketplace — Amazon, TikTok Shop (incl. international), Walmart, and Target. This role involves deciding what products and bundles are sold, where they are sold, how they are promoted, and how new products and their sell strategies are brought to life. The position works closely with product innovation, bringing a commercial and channel lens to product development and owning the go-to-market strategy. It also involves running the launch program itself, including cadence, cross-functional orchestration, and executive visibility to guide a GTM plan from concept through a coordinated, multi-channel launch.

Requirements

• 5+ years of experience leading digital merchandising, product marketing, commercial strategy, or go-to-market initiatives for a consumer brand.
• 4+ years of experience managing complex cross-functional projects and product launches within DTC, CPG, or eCommerce environments.
• Understanding of how to create the right product, offer, and customer experience across channels, using data, customer insights, and experimentation to drive conversion and business growth.
• Ability to build scalable processes.
• Ability to manage multiple high-priority initiatives simultaneously.
• Ability to drive accountability across cross-functional teams.
• Comfortable partnering with Engineering, Design, Marketing, Operations, Finance, and Commercial teams.
• Ability to influence without authority.
• Ability to communicate with clarity.
• Ability to anticipate risks before they become issues.
• Ability to balance strategic thinking with operational excellence.
• Experience defining product and sell strategy from ambiguity.
• Experience driving measurable commercial results.
• Experience building trust-based partnerships across a business.

Nice To Haves

• Experience with Shopify, Amazon, TikTok Shop, and other digital marketplaces.
• Experience with Walmart and Target.

Responsibilities

• Define the products, bundles, and pack types sold, and where each appears across DTC, marketplace, and subscription.
• Build the bundling, add-on, and attach strategy that grows basket size and lifetime value.
• Position products as subscription versus one-time purchase.
• Translate each new product into a clear sell strategy — offer, message, placement, and prominence.
• Own discount and incentive architecture, subscription mechanics, and upsell strategy.
• Own the cross-channel promotional calendar — what is promoted, when, and how it ladders into bigger commercial moments.
• Partner with Product Marketing on pricing, ensuring on-site execution reflects the commercial strategy.
• Coordinate promotions, gifts, offers, and pricing so DTC and marketplace reinforce rather than compete.
• Lead on-site merchandising — how products, bundles, offers, and plans are featured and sequenced to drive conversion and AOV.
• Champion navigation, search, and product-page improvements with Product Management.
• Drive site content and calendar with Marketing to fuel demand, acquisition, and loyalty across site and email.
• Translate audience segmentation into personalized digital experiences.
• Own premium, cohesive digital execution for all product launches.
• Partner with Innovation and R&D from concept, bringing the commercial and channel lens into the pipeline early.
• Turn innovation into go-to-market: positioning, offer, bundle, pricing, and channel plan.
• Build the launch narrative and sell story for new and reformulated products.
• Own how products are launched — sequencing, channel mix, offer, and merchandising from announcement through sustained availability.
• Use consumer insight and early signals to refine GTM and inform the next wave of innovation.
• Run the cadence of launch kickoffs and give leadership structured, forward-looking visibility into progress and risk.
• Sharpen GTM playbooks after every launch, using retros to identify what should carry forward and what needs to change.
• Evolve the tools and processes — including AI-assisted reporting — that keep an expanding, multi-brand launch calendar organized and visible.
• Quantify the ROI of past launches to inform how to prioritize and sequence the ones ahead.
• Think holistically across DTC, Amazon, TikTok Shop, Walmart, and Target — how product, offer, and pricing differ by channel and shopper.
• Decide where each product is sold and featured, tailoring assortment and offer to each channel.
• Partner with Operations on demand forecasting, inventory readiness, and launch timing so promotions and launches are backed by supply.
• Use sell-through to refine the mix, retire underperformers, and scale what's working.
• Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning.
• Drive alignment across Engineering, Design, Creative, and Performance.
• Partner with Consumer Insights on customer needs and Innovation on the pipeline.
• Build a high-performing, increasingly autonomous team — operating strategically, not in execution.
• Serve as the connective tissue between teams, turning dense launch detail into clear, actionable direction for whoever needs it next.
• Read company strategy closely enough to spot roadblocks before they land, and push them to resolution quickly.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed