Director, Digital Merchandising (Chico's)

Chicos FasFort Myers, FL

About The Position

This position is responsible for sales, profit, and site merchandising for the digital business. The director develops and executes the division’s ecommerce conversion strategy to achieve financial and brand objectives. The role will be responsible for day-to-day oversight of all ecommerce activities.

Requirements

  • Bachelor’s Degree required
  • 10+ years’ experience in Merchandising and E-commerce
  • 4-6 years of management experience
  • Broad based business acumen
  • Strong ability to build business strategies and implement shorter-term tactical plans that are cost-effective, efficient and realistic
  • Possess a clear understanding of financial measurements and how to impact them
  • Demonstrated leadership ability in inspiring and motivating own team
  • Demonstrated consistent ability to drive financial results and goals
  • Strong interpersonal skills
  • Excellent written and verbal communication including presentation skills
  • Excel at working cross functionally – strong influencing skills

Nice To Haves

  • Master’s Preferred

Responsibilities

  • Setting strategies for profitable ecommerce growth across digital business consistent with the brand’s Omni-channel initiatives.
  • Optimizing site experience to drive digital KPIs: conversion, AOV & revenue through merchandising tactics.
  • Partnering with Merchandising & Planning to drive product sales/profit and with focus on eCommerce exclusive businesses.
  • Creating seasonal financial goals/KPIs for the eCommerce business.
  • Communicating business and consumer results to leadership and cross-functional stakeholder teams leveraging data analytics.
  • Acting as brand owner for website enhancement priorities, partnering with Customer Experience, IT & multivariant testing teams to execute.
  • Collaborating with the marketing team to build site traffic plans that deliver topline sales targets.
  • Collaborating cross functionally on integrating the Customer Mindset Calendar into PLC key meetings and execution of omni selling strategies that marry to her mindset during key times of the year.
  • Partnering with the DC and Customer Service for any ecommerce activities that impact operations and fulfillment (chat, changes in shipping methods, volume projections for staff planning, etc).
  • Providing brand partners (merchandising, planning, product, marketing, etc) with key insights from website leveraging site/web analytics.
  • Participating in all relevant PLC meetings and provide growth strategies for ecommerce in activities such as SVL and oversight in Final Buy for ecommerce exclusive business.
  • Online execution of brand initiatives.
  • Raising Awareness and drive digital commerce competence across the brand.
  • Growing and retaining E-Commerce talent for the brand.
  • Valuing individuality and the diverse talents of their team.
  • Leading the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
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