Director of Digital

Alma Lasers•Chicago, IL

2d•$135,000 - $155,000•Hybrid

About The Position

This position is full-time and primarily remote, with a minimum of 30% travel to our Corporate Headquarters in the Fulton Market area of Chicago, IL. as well as other business initiatives. About Alma Lasers Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies with over 25 years of experience in energy-based devices (EBD). Operating in more than 100 countries worldwide, Alma combines advanced technology, clinical expertise, and a holistic approach to aesthetic and wellness care. In the U.S., Alma Lasers is one of the most trusted brands among physicians, clinics, and consumers—delivering innovative, science-based solutions for skin rejuvenation, body contouring, hair removal, and other aesthetic applications. Position Summary Playing a pivotal role in the strategy, execution, and performance of a modern, revenue-driven digital ecosystem, the Director of Digital shapes how our brand is discovered, experienced, and converted across all B2B and B2C touchpoints. This leader is responsible for accelerating visibility, generating qualified demand, strengthening audience connection, and driving measurable revenue growth. A progressive approach to digital marketing will be driven through social relevance, compelling content, performance media, conversion strategy, lifecycle engagement, AI-enabled efficiency, and data-driven decision making. Equal parts creative and commercial, this leader keeps brand connected to culture while ensuring every initiative is optimized for impact.

Requirements

Industry experience within aesthetics, medical devices, beauty, preferred.
Strong relationship-building skills with physicians, practitioners, media, and partners.
Proficiency with CRM, digital marketing, paid media, project management, and analytics platforms.
Understanding of social media, content strategy, influencer marketing, and community engagement.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Strong analytical skills to measure engagement, lead generation, and campaign performance.
Creative and strategic mindset with strong communication skills.
Ability to work collaboratively while leading initiatives independently.
Experience managing campaigns, websites, vendors, and external partners.
Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field preferred; equivalent professional experience will be considered.
Minimum five (5) years of progressive experience in digital marketing, demand generation, brand marketing, or related functions.
Proven track record managing multi-channel campaigns, lead generation programs, social media, email/SMS, or website initiatives.
Experience with CRM systems, marketing automation, analytics tools, and cross-functional commercial support.

Nice To Haves

Industry experience within aesthetics, medical devices, beauty, preferred.

Responsibilities

Develop and execute integrated digital marketing strategies that strengthen brand visibility, relevance, and engagement across key channels.
Shape how brand is discovered, experienced, and chosen through modern storytelling, omnichannel strategy, and audience-first experiences aligned to business priorities.
Ensure all digital initiatives reflect brand standards, commercial objectives, and regulatory guidelines.
Lead social media strategy and content ecosystems that build community, increase reach, and keep brand connected to culture, trends, and conversation.
Build engaged digital communities that create advocacy, loyalty, and recurring brand interaction, not just passive followers or impressions.
Understand the difference between publishing content and creating participation by developing programs that spark conversation, UGC, trust, and sustained momentum.
Oversee creation and optimization of high-performing content across owned, earned, paid, and emerging channels.
Guide influencer, creator, ambassador, and community-building programs that expand awareness and trust.
Drive full-funnel demand generation across paid media, search, social, retargeting, email, SMS, and nurture journeys to generate qualified pipeline and revenue growth.
Optimize audience targeting, media efficiency, landing pages, and conversion strategy to maximize return on investment.
Partner with sales leadership to align campaigns with commercial priorities, lead quality, and conversion goals.
Lead SEO, GEO, and LLM discoverability initiatives to improve visibility across search engines, AI assistants, and emerging discovery platforms.
Strengthen content architecture, authority signals, and organic acquisition performance.
Evaluate new channels, partnerships, and growth opportunities ahead of market shifts.
Build lifecycle strategies that improve lead nurture, customer engagement, retention, reactivation, and advocacy.
Develop segmented journeys and automated programs that deliver timely, personalized communication across touchpoints.
Partner cross-functionally to improve handoff from lead to customer and long-term value creation.
Oversee website/microsite/landing page strategy, UX/UI, conversion rate optimization, and digital journeys to improve engagement and lead capture.
Lead A/B testing, personalization, and continuous optimization across digital touchpoints.
Build dashboards measuring KPIs, attribution, pipeline impact, CAC, LTV, ROAS, and campaign effectiveness.
Champion CRM strategy, AI-enabled tools, and actionable insights that improve speed, efficiency, and personalization.
Translate performance data into recommendations that guide future strategy and investment.
This position will have 1-2 direct reports across digital, marketing, and related functions, while leading multiple strategic initiatives and supporting cross-functional team development.