Director of Digital Marketing

Connie Maxwell Children's Ministries•Greenwood, SC

5d•Onsite

About The Position

The Director of Digital Marketing will develop, implement, and oversee Connie Maxwell Children's Ministries' online marketing strategies across various digital channels like social media, search engines, email, and websites. The goal is to increase brand awareness, drive website traffic, generate leads, and ultimately increase donors, while managing budgets and analyzing campaign performance. This role requires a Master's degree in Marketing, Business, or a related field, with proven experience (5+ years) in digital marketing leadership. Strong knowledge of SEO, SEM, PPC, social media marketing, and email campaigns is essential, along with proficiency in digital marketing tools such as Google Analytics, Google Ads, and HubSpot. The ideal candidate will possess excellent analytical skills, strong leadership, communication, and project management abilities, and the capacity to work independently in a fast-paced, results-driven environment. Knowledge of Southern Baptist churches and culture, as well as non-profit organizations, is preferred. The role also emphasizes Christian character, a passion for serving children and families, and the ability to embody CMCM's Core Values.

Requirements

Master's degree in Marketing, Business, or a related field.
Proven experience (5+ years) in digital marketing leadership roles
Strong knowledge of SEO, SEM, PPC, social media marketing, and email campaigns
Proficiency in digital marketing tools such as Google Analytics, Google Ads, HubSpot, or similar platforms
Knowledge of CRM and marketing automation tools
Excellent analytical skills and data-driven decision-making abilities
Strong leadership, communication, and project management skills
Ability to work in a fast-paced, results-driven environment
Experience working collaboratively across departments
Superior communication and organizational skills
Must be highly motivated and ability to work independently
Ability to improve processes and get things done in efficient manner
Is dependable, accessible, available, and adaptable
Christian character expressed in a commitment to serve as a positive role model
Energetic and enthusiastic in your work, strives to reach your ultimate potential, and create an eternal impact and legacy for children and families in Jesus' name
A sense of mission and passion in serving children and families
Lives out CMCM's Core Values
Ability to improve the quality of work and ministry through Communication, Collaboration, Continuity, and Cooperation with others

Nice To Haves

Knowledge of Southern Baptist churches and culture
Knowledge of Non-Profit organizations

Responsibilities

Develop and execute a comprehensive digital marketing strategy to achieve CMCM's goals
Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns
Analyze data and market trends to identify opportunities for growth and ROI
Develop high-quality content strategies to engage target audiences and build brand awareness
Manage content calendars and distribution across relevant platforms
Implement strategies to improve organic search ranking on search engines
Create engaging content, scheduling posts, and monitoring social media interactions
Manage the digital marketing budget and allocate resources effectively
Track, analyze, and report on key performance metrics to measure the effectiveness of campaigns
Collaborate with cross-functional teams to ensure cohesive marketing strategies
Stay up-to-date with industry trends, emerging technologies, and best practices
Develop and maintain relationships with external agencies and vendors
Maintain brand consistency across web, events, and/or social media campaigns
Assist the Advancement team with the execution of web-based giving campaigns
Work towards achieving yearly "Gold Star" list
Other duties as assigned by the Supervisor