Director of Digital Content Strategy

Flock

1d • $200,000 - $250,000 • Hybrid

About The Position

Flock is seeking a Director of Digital Content Strategy to build and scale their social presence from the ground up. This role will be responsible for designing the company's social media strategy, voice, and playbook, shaping public perception of their mission. The ideal candidate is a creative, data-driven leader who can balance brand storytelling with tactical execution, leading both strategy and day-to-day management of social channels to drive significant growth. This is a unique opportunity to define best-in-class civic-tech social media.

Flock is a high-performance team focused on reducing crime and protecting privacy through technology. They partner with cities, businesses, schools, and neighborhoods, and their technology has supported over 1 million criminal investigations and helped solve approximately 20% of reported crimes in deployed areas. With significant funding and valuation, Flock is scaling intentionally and investing in its people, offering opportunities for rapid growth and significant impact.

Requirements

• 10+ years of proven experience in social media strategy and execution, ideally in high-growth tech, civic-tech, and/or mission-driven companies.
• Demonstrated success in building and scaling social followings and engagement from scratch.
• Deep expertise across LinkedIn, X, Instagram, YouTube, and other emerging platforms.
• A strong blend of creative and analytical skills, with a proven ability to concept award-worthy campaigns and prove their impact with data.
• Excellent understanding of brand building, tone of voice, and audience psychology.
• Experience managing crisis comms and sensitive conversations online with nuance and professionalism.
• Skilled at using social listening, analytics, and publishing tools.
• Strong cross-functional collaboration and communication skills; ability to partner with executives, sales, comms, and product marketing.
• Comfortable working fast, iterating, and testing bold ideas in public view.

Responsibilities

• Develop and execute a bold, multi-platform social media strategy (LinkedIn, X, Instagram, YouTube, and other emerging platforms).
• Build Flock’s brand voice across social, shaping content that drives awareness, trust, and engagement across B2G and B2B audiences.
• Manage the daily operation of Flock’s channels, content calendars, publishing, engagement, and real-time brand moments.
• Partner with brand, creative, content, and comms teams to ensure social amplifies major campaigns, product launches, and storytelling initiatives.
• Drive growth through audience insights, social listening, competitor benchmarking, and trend spotting.
• Scale social into a performance engine: set KPIs, measure results, and use analytics to guide constant iteration.
• Recruit and grow a small but mighty social team as the function scales.
• Serve as an internal expert and evangelist on how social can drive pipeline, brand affinity, and community impact.

Benefits

• Flexible PTO
• 11 company holidays
• Fully-paid health benefits plan for employees: including Medical, Dental, and Vision
• HSA match
• 12 weeks of 100% paid parental leave
• Additional 6-8 weeks of physical recovery time for birthing parents
• Fertility & Family Benefits through Maven with a $50,000 lifetime maximum benefit for eligible adoption, surrogacy, or fertility expenses
• Mental health benefits through Spring Health, including therapy, coaching, medication management, and digital tools
• Caregiver support through Cariloop
• 1:1 sessions with Equity Tax Advisors through Carta Tax Advisor
• Employee Resource Groups (ERGs): Women of Flock, Flock Proud, LEOs and Melanin Motion
• $150 per month WFH Stipend
• $300 per year Productivity Stipend
• $750 one-time Home Office Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed