Digital Strategy Director

FTI Consulting • Washington, DC

2d • $99,000 - $172,500 • Hybrid

About The Position

FTI is searching for a data-driven, insights-focused, audience-centric digital communications professional to join the Corporate Positioning & Insights practice of its Strategic Communications segment as a Director. The successful candidate will have a passion for turning data into actionable insights and strategic counsel, leading the development and execution of digital intelligence programs – spanning media and social media analysis, AEO/GEO, stakeholder mapping and influencer identification, ad tracking and analytics, and measurement – that directly drive client outcomes across complex, high-stakes communications mandates. This is a client-facing role. The individual will serve as a trusted advisor, translating data and digital signals into actionable communications counsel. As digital intelligence and AI search reshapes how audiences find and form views about organizations, the Senior Director will be expected to support and deliver FTI’s evolving capabilities in this space – including implementation of measurement and digital intelligence infrastructures, answer engine optimization (AEO), generative engine optimization (GEO), and LLM reputation auditing.

Requirements

• 5+ years of experience in strategic communications, with a focus on digital intelligence, digital strategy, and paid media, or related field
• Track record in AEO/AIO and search strategy, including emerging AI-related platforms like Profound
• Knowledge of and experience with social listening platforms such as Brandwatch and Meltwater
• Proven ability of converting insights into recommendations and imperatives for multichannel paid media plans across social media, search, programmatic, direct-to-publisher and other channels
• Experience with web analytics, search performance tools and media intelligence or measurement platforms (e.g., Google Search Console, SEMrush, Neilsen, Pathmatics).
• Applicants must be currently authorized to work in the United States on a full-time basis; the employer will not sponsor applicants for work visas
• Ability to travel to clients and FTI office(s) as needed

Nice To Haves

• Consulting experience and digital advocacy experience is a plus
• Strong communications skills, including ability to successfully contribute to a fast-paced team environment and to be responsive to ever-changing sector and client needs
• Demonstrated experience developing and executing search strategies that drive measurable results, including technical SEO, on-page optimization, and content strategy.
• Experience managing and executing multichannel organic and paid media plans across search (SEM/PPC), social, programmatic, and other digital channels.
• Familiarity with CRM and marketing cloud a plus (e.g. Salesforce, Hubspot, Adobe Experience Cloud, etc.)
• Demonstrated ability to advise on campaigns based on data and insights and convert campaign performance reporting into actionable insights recommendations
• Experience managing client-facing teams; experience directly managing, mentoring and/or training entry level employees

Responsibilities

• Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, social and paid strategies.
• Guide and manage social listening, monitoring and digital intelligence activities to determine topics, trends, and other factors that lead to successful communications programs.
• Identify new opportunities to grow the digital and insights business internally in the Strategic Communications segments, across other FTI segments, and externally.
• Employ consumer and media intelligence platforms to derive insights about client campaigns and initiatives, determining strategy as a result.
• Conduct and interpret A/SEO audits to diagnose content gaps, keyword authority, crawlability issues, and competitive positioning.
• Monitor and report on organic search performance using platforms including Google Search Console, SEMrush, or equivalents, and translate findings into actionable strategy.
• Identify ways for clients to best communicate on digital media, prioritizing audiences, channels, content, and other factors through the interpretation of data and analytics.
• Evaluate audience engagement with client communications through the use of new tools, AI and product.
• Manage members of Corporate Positioning & Insights teams on projects.
• Mentor and coach early career professionals.

Benefits

• professional development
• on-the-job learning
• comprehensive and ongoing training program
• self-guided professional development courses and certifications
• dedicated coach to mentor, guide and support you through regular coaching sessions
• tailored programs for critical professional milestones

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed