Director, Web & Digital Strategy

Jitterbit•Atlanta, TX

1d•Remote

About The Position

This marketing leadership role will serve as a strategic owner of Jitterbit’s corporate website and related digital assets and platforms. This leader will build, own and execute the strategic roadmap for the corporate website, including the overall vision as it supports Jitterbit’s business objectives.

Requirements

Bachelor’s degree in a related field
10-plus years of proven success in owning web strategy within corporate or high-tech environments
Excellent leadership, organizational and strategic planning skills
Demonstrated understanding of web-related usability and accessibility standards
Proven experience of web technologies, standards, tools, services and applications
Experience soliciting user, customer (installed base), partner and industry feedback
Awareness of legislative requirements (e.g., Disability Discrimination, Data Protection, GDPR, CCPA/CIPA, and Freedom of Information)
Proven understanding of federated search capabilities across multiple content sources
Experience with analytical methods for data collection, analysis and application of results for the purpose of measuring and reporting business KPIs
Strong cross-group communication and negotiation skills
Strong knowledge in the areas of web localization and accessibility
Detail-oriented and results-driven with a track record of managing large-scale projects to completion on time
Ability to implement change management and communication plans
Excellent written and verbal communication skills
Experience and comfort presenting to senior and extended leadership teams

Nice To Haves

Experience in working with agile processes, tools and teams
Experience with WordPress or similar CMS platforms
Experience with Figma a plus
Experience in SaaS, AI, tech and B2B a plus

Responsibilities

Oversee the overall strategy for web and related digital properties, particularly for key audiences including customers, prospects, partners, etc.
Implement strategies to map and grow key web KPIs, including traffic, sessions, lead conversion, SEO, AIO/GEO, etc.
Collaborate cross-functionally with internal leaders across sales, product, support and engineering teams
Manage multiple and/or concurrent creative, web and digital agencies
Drive web strategies as it relates to marketing campaigns, business announcements, product launches, competitive takeouts, etc.
Have overall responsibility of the website’s content, presentation and usability in addition to overall administration of content management system (CMS) processes and technology
Manage project-planning processes (e.g., timelines, sprint planning, milestone tracking) in an agile environment or similar
Ability to do some light hands-on development and content entry within the CMS