Content Strategy Director

AKQA • New York, NY

5d • $3,800 - $5,000 • Hybrid

About The Position

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. Content strategists at AKQA are curious thinkers who want to investigate, understand, and organize to create a better future, with a specific focus on the content that powers our clients' experiences. To us, content is more than words on a screen; it is the story and information that drives our clients' brands and products forward.

In this role, the Freelance Content Strategy Director will lead end-to-end content experience strategy for a flagship digital platform and connected product ecosystem for one of the most recognized and trusted names in financial services, a brand with deep roots in helping people plan, protect, and secure their futures. Responsibilities span auditing current experiences, identifying gaps and opportunities, defining an ideal-state vision, and developing a pragmatic roadmap to get there. The Director will work closely with senior client stakeholders and an integrated AKQA team to formulate and deliver smart, tailored content frameworks, recommendations, and systems that serve our client's needs across digital products and platforms.

Requirements

• 8+ years of experience in content strategy for digital products, apps, and web platforms.
• Portfolio that demonstrates structured thinking and measurable outcomes on complex, high-visibility consumer experiences.
• Strong writing and editing skills.
• Demonstrated ability to analyze user, client, and business needs and develop relevant content strategies, frameworks, and taxonomies that measurably improve outcomes.
• Comfort consuming large quantities of research and data, including behavioral, consumer, industry, and academic sources.
• Experience driving content for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations.
• Proven success working cross-functionally with strategists, product managers, UX designers, copywriters, creatives, engineering, and analytics teams.
• Strong presentation skills.
• Knowledge of contemporary practice across digital product development, including agile delivery, content governance, and operational frameworks.
• Ability to take responsibility for on-time deliverables and expertly crafted perspectives within an accelerated timeline.

Nice To Haves

• Experience with financial services, membership and loyalty programs, or mobile app ecosystems is a plus.
• Self-directed and proactive; comfortable operating independently in a fast-paced, high-visibility environment.

Responsibilities

• Lead end-to-end content experience strategy for a flagship digital platform and connected product ecosystem.
• Audit current experiences, identify gaps and opportunities, define an ideal-state vision, and develop a pragmatic roadmap.
• Work closely with senior client stakeholders and an integrated AKQA team to formulate and deliver smart, tailored content frameworks, recommendations, and systems.
• Define voice, tone, messaging hierarchies, and editorial guidelines across product and marketing surfaces.
• Analyze user, client, and business needs and develop relevant content strategies, frameworks, and taxonomies.
• Consume large quantities of research and data to inform perspectives, set KPIs, and partner on measurement.
• Drive content for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations.
• Partner cross-functionally with strategists, product managers, UX designers, copywriters, creatives, engineering, and analytics teams.
• Craft persuasive narratives and present confidently to senior clients and internal leadership.
• Take responsibility for on-time deliverables and expertly crafted perspectives within an accelerated timeline.

Benefits

• Hybrid work approach
• Equal opportunity employer
• Commitment to fostering a culture of respect

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed