Account Director, Content Strategy
About The Position
Weber Shandwick is seeking a dynamic and motivated Director, Content Strategy, Brand with a passion for brand storytelling and a knack for both a lifestyle/consumer voice and a corpsumer voice. This freelance role is perfect for a strategic thinker who thrives on creating clever, punchy, engaging content for consumer-focused clients. You will be responsible for managing individual content workstreams and must have the ability to flex your writing style from short, witty social posts to long-form materials like press releases and thought leadership articles. This is a client-facing position where you will help bring a brand’s personality to life across its website, social channels, and broader marketing materials. Agency experience is preferred. An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.
Requirements
- 5-7 years of content strategy experience with a focus on consumer brands, CPG, or lifestyle sectors.
- A strong portfolio that demonstrates a clear understanding of both consumer short-form work and thought leadership work on topics including sustainability, marketing, supply chain, and AI.
- A versatile portfolio showcasing expertise across a variety of channels, from developing and executing content strategies to social media and video scripting to website development and email marketing.
- Experience creating content for CPG C-suite executives via LinkedIn posts, speeches, and long-form think pieces.
- Strong knowledge of SEO and AI search principles and how to apply them to content.
- Strong experience in analyzing content performance and using data-driven insights to inform future editorial calendars and creative ideas.
- Exceptional collaboration skills, with a history of working effectively with cross-functional teams, including CX, design, and analytics.
- The ability to expertly prioritize and manage the review process for all creative work to ensure quality and adherence to client guidelines.
- Client-facing experience with the ability to lead conversations and articulate creative concepts and content strategy.
- A proactive, self-starter interested in helping build a growing team.
Nice To Haves
- Agency experience is preferred.
Responsibilities
- Develop and manage creative content strategies for consumer brands.
- Lead the development and management of editorial calendars, ensuring a consistent and compelling narrative across all platforms.
- Write sharp, engaging brand narratives and messaging, media materials, social and website copy, LinkedIn content strategies and posts, long-form articles, speeches, and more.
- Use analytics, SEO, and AI to optimize all content and make strategic recommendations.
- Collaborate with internal CX, earned media, design, and analytics teams to ensure a cohesive and user-centric approach to all content.
- Lead presenting of content concepts and strategies to internal teams and clients, articulating creative vision and platform expertise.
Benefits
- Hourly range: $100 USD – $125 USD
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
