Director of Digital Communications

Preservica•Boston, MA

11h•Remote

About The Position

In this role, you will own Preservica's content and communications engine - driving visibility, engagement, and demand generation across our key vertical markets. You will lead a modern, AI-powered content and communications strategy that puts Preservica in front of buyers wherever they are researching — from AI search tools like Gemini, Copilot and ChatGPT, to LinkedIn feeds, email inboxes, and trade publications. You won't just be aware of how AI is reshaping buyer behaviour — you'll be ahead of it, building programmes that capitalize on it. This is a hands-on, execution-focused role for someone who already utilizes AI tools daily to optimize and scale output without sacrificing quality or brand voice – understanding that great content and smart distribution are at the heart of modern B2B demand generation.

Requirements

7+ years in B2B content or marketing communications, preferably in SaaS or tech
Working knowledge of GEO and how AI search is reshaping B2B buyer behavior + prove it
Exceptional writer who adapts voice and format across audiences and channels
Strong LinkedIn organic and paid expertise, including ABM-aligned targeting
Proven ability to manage and hold external PR agencies accountable to results
Solid grasp of digital communications: social, email, and SEO
Experience managing direct reports with a collaborative, empowering style
Hands-on with marketing automation (HubSpot or Pardot preferred) for email, nurture, and reporting
Fluent with AI writing tools (Claude, ChatGPT, Jasper, etc.) to scale content production
Data-driven, with comfort in Google Analytics, LinkedIn Insights, HubSpot, or Salesforce
Highly organized — able to juggle multiple projects in a fast-paced, cross-functional environment
BA or equivalent

Nice To Haves

Familiarity with government, archives, higher ed, financial services, or records management.
ABM platform experience or structured ABM campaign execution.
Experience supporting executive thought leadership and spokesperson programs.
Background in digital preservation, information governance, or enterprise content management.

Responsibilities

Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT), ensuring Preservica surfaces where buyers research.
Align with traditional SEO and use AI tools to scale output without sacrificing quality.
Develop content and campaign assets supporting ABM programs across priority verticals
Own Preservica's LinkedIn strategy and broader social media presence, driving persona-level engagement that builds pipeline
Work closely with Marketing Demand Managers to create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals
Own the editorial calendar and partner with Demand Generation to feed nurture workflows and support conversion goals.
Produce press materials, blogs, whitepapers, case studies, and product announcements
Develop and evolve Preservica's messaging frameworks, translating complex topics in digital preservation and information governance into compelling narratives
Appoint & manage PR agency relationships to drive thought leadership in vertical trade publications and build direct relationships with key journalists and analysts
Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership