Directeur(trice) de la génération de la demande || Director of Demand Generation

Itergy • Montreal, QC

1d

About The Position

Itergy is looking for a hands-on, results-driven Director of Demand Generation to lead our marketing function and build a predictable engine for qualified client meetings, pipeline creation, and revenue growth. This is not a traditional brand marketing role. We are looking for an execution-focused leader who understands that marketing’s primary job is to create measurable demand: qualified meetings with the right clients, strong handoffs to sales, and opportunities that convert into real services pipeline. We're looking for someone who brings a sense of urgency, challenges assumptions, removes barriers, and drives execution across functions. Reporting to the CEO, you will own Itergy’s multichannel demand generation strategy across digital, partner ecosystems, SDR activity, events, webinars, and business development alignment. As leader of the Campaign Committee, you will work closely with Sales, Services, and Product Development to translate our Microsoft security, cloud, and managed services offerings into targeted campaigns that generate meaningful client conversations.

Requirements

• Experience building demand generation programs that produce pipeline, ideally in B2B technology services, cybersecurity, managed services, or the Microsoft ecosystem.
• Comfortable leading a distributed team.
• Comfortable working closely with sales.
• Comfortable being measured by outcomes—not activity.

Responsibilities

• Build and operate Itergy’s multichannel demand generation engine.
• Own the top of the funnel from campaign to qualified client meeting.
• Manage SDR activity as a demand generation function focused on qualified meetings, workshops, and assessments that enable BDMs to create services pipeline.
• Partner closely with Sales to improve meeting-to-pipeline conversion.
• Launch campaigns around Itergy’s Microsoft security, identity, cloud, and managed services offerings.
• Lead the marketing team with clear KPIs, execution standards, and accountability.
• Use data to measure performance, identify underperformance early, and continuously improve results.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed