Director of Demand Generation

InfluxData•San Francisco, CA

1d•$150,000 - $200,000•Remote

About The Position

InfluxData is seeking a Director of Demand Generation to lead their pipeline building and conversion efforts. This role is crucial for a dual-funnel business model, encompassing both a Product-Led Growth (PLG) motion for developers using InfluxDB OSS and an enterprise sales motion for technical buyers evaluating InfluxDB for large-scale time series data management. The Director will be responsible for the overarching strategy that integrates these funnels into a cohesive engine, driving growth for the sales team. This is a high-visibility player-coach role where the individual will lead a team and agency partners while also being hands-on with campaign execution, creative development, and data analysis. The role reports to the VP of Growth and collaborates closely with Content, Web, Product Marketing, Communications, and SDR leadership to convert awareness into qualified pipeline. The company emphasizes the AI-fluent nature of its audience, particularly technical buyers who increasingly discover solutions through AI assistants and generative search. The ideal candidate will understand this evolving landscape and leverage AI for workflow automation and efficiency within a lean team.

Requirements

10+ years in B2B SaaS demand generation or growth marketing, including 3+ years leading a team
Experience marketing to technical audiences, and comfort being in rooms where people build things you don't necessarily build yourself
A track record running both PLG and enterprise GTM motions, ideally at the same company.
You build with AI as a default in your own work, using it to design workflows, automate campaign and reporting work, and move faster than headcount alone would allow.
Fluency with a modern marketing/sales stack, like Marketo, Salesforce, Qualified, and Clay, and a data-driven approach you can defend to sales and executive leadership.
Strong sense of ownership; you don't wait for a playbook. You see a gap, build the solution, and ship it.

Nice To Haves

Experience marketing an open source product
Working knowledge of GEO/AEO/AI search and how it's changing content and demand strategy
Background in time series, observability, IoT, or adjacent infrastructure/data categories

Responsibilities

Own our demand gen strategy - the multi-channel campaign engine (paid, email, webinars, sponsorships, ABX) that drives pipeline across both our PLG and enterprise motions.
Build and scale ABX programs against priority verticals (IIoT/manufacturing, energy, fintech, aerospace) in partnership with Sales.
Lead and develop a small team - set clear expectations, push people to grow, and build a function they thrive in, plus manage agency and contractor relationships.
Own the pipeline target and the model behind it - channel mix, spend allocation, conversion rates, stage-by-stage targets.
Partner cross-functionally - with PMM and Content on campaign messaging, Web on landing pages and conversion paths, and SDR leadership on lead handoff and feedback loops.
Use AI and automation to make the team more efficient — campaign builds, personalization, reporting — so we scale output without scaling headcount at the same rate.
Track AI-driven discovery trends - how AI search is reshaping top-of-funnel behavior for technical buyers, and bring that into channel strategy.
Own and defend the demand gen budget