Director of Demand Generation

HockeyStack • San Francisco, CA

14h • $180,000 - $210,000 • Onsite

About The Position

HockeyStack is building the agent infrastructure for enterprise revenue. We spent five years building the only data architecture that preserves causality across the full revenue stack — every interaction, every signal, in sequence. On top of that foundation, we built Nex-lm, a purpose-built AI engine that compiles natural language into deterministic agent workflows. The result is a platform that can extract the revenue blueprint from a company's data, encode it into repeatable automations, and execute it across sales, marketing, and customer success — consistently, at scale.
We are not building a dashboard tool with an AI feature. We are building the operating layer that replaces the human bottleneck in enterprise revenue organizations. This is a category being defined right now, and we intend to own it.
We have raised $50M+ from Bessemer Venture Partners, General Catalyst, Y Combinator, and others.
We move fast and we hire people who want to win.
Since launching late 2023, we have grown to 8-figures in ARR, process over 60 TB of revenue data monthly, and we are working with some of the largest B2B companies in the world like Microsoft, Harvey, New Relic, Collibra, etc.
🚀 Your Mission
To build and scale a demand generation engine that actually stands out, one that blends sharp, data-driven thinking with bold, creative execution that B2B buyers genuinely want to engage with.
You’ll own the entire pipeline end-to-end. From deciding which channels matter, to building campaigns that convert, to optimizing every stage of the funnel, you’ll be the one turning ideas into real, measurable growth. You won’t just run programs; you’ll shape how demand generation works here.
You’ll partner closely with our in-house creative team—design, video, and social—to bring your ideas to life with the level of quality and storytelling they deserve. The goal isn’t just to generate demand—it’s to create work that people actually notice and remember.
This is a senior, high-ownership role at a hypergrowth startup. You'll move fast, experiment constantly, and be accountable to revenue outcomes.

Requirements

• Experience in demand generation, performance marketing, or growth marketing in B2B SaaS
• Clear track record of building programs that drive pipeline and revenue
• Experience moving beyond traditional demand generation toward intent-based, signal-driven, or product-led growth motions
• Strong command of paid media — particularly LinkedIn Ads — and the judgment to know where to invest and where to pull back
• Deep comfort with attribution and analytics; you can build dashboards, run experiments, and defend resource allocation decisions with data
• Hands-on experience with tools like Salesforce, HubSpot or Marketo, Google Analytics, SEMrush, Profound, AirOps
• Experience briefing and collaborating with creative teams — you know how to translate strategy into a compelling campaign concept
• Comfortable operating in ambiguity and moving fast in a high-growth environment
• Strong cross-functional instincts; you know how to drive alignment across marketing, sales, and ops without slowing down

Responsibilities

• Demand Generation Strategy Design and own the demand engine — blending paid, organic, content-driven, and community channels into a cohesive, always-on pipeline machine. Move beyond MQL-centric thinking toward signal-based, intent-driven programs that surface and engage high-fit accounts at exactly the right moment.
• Creative Campaign Development Partner with our in-house creative team to develop campaigns that cut through. Think original research drops, video-first content series, social moments that earn attention — not just gated assets and batch emails. You'll brief the creative team, shape the strategy, and own the outcomes.
• Paid & Performance Own paid media strategy across LinkedIn, display, and emerging channels. We've spent a lot on LinkedIn ads and written the playbook on it. You'll take that foundation and push it further, with a focus on full-funnel efficiency and pipeline quality over volume.
• Funnel Ownership & Sales Alignment Own the marketing-to-sales handoff end to end: lead scoring, routing, qualification criteria, and shared SLAs with sales. Build attribution models and dashboards that give leadership a clear picture of what's generating pipeline and where to invest.
• Experimentation & Optimization Run structured experiments across every layer of the funnel including ad creative, landing pages, email, conversion flows. Build a culture where the data influences and your judgement makes the final call.
• ABM & Enterprise Programs Partner with sales to run multi-touch ABM plays targeting CROs, VPs of Sales, and Revenue Operations leaders. Develop personalized programs that feel relevant and timely.
• Team Leadership Lead and grow a high-performing demand generation team. Stay close enough to the work to set strategy, diagnose issues, and drive execution, especially in the early stages of building.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed