Director of Creator Growth & Creative Strategy

Bidbus, Inc•Irvine, CA

1d•$150,000 - $190,000•Onsite

About The Position

Bidbus is reinventing how people sell their cars. Instead of negotiating with a single dealership, sellers list their vehicle on Bidbus and compete in a live auction where multiple licensed dealerships bid in real time. By creating a transparent marketplace, we're shifting pricing power back to consumers. With over $18M raised, Bidbus is well-capitalized and scaling rapidly across multiple markets. As we expand nationally, we're building a brand that people genuinely enjoy talking about—not just another automotive marketplace. We're looking for a Director of Creator Growth & Creative Strategy to build Bidbus's creator growth engine from the ground up. This is not a traditional influencer marketing role. You'll define our creator strategy, develop breakthrough campaign concepts, and build partnerships with creators—from micro influencers to top-tier talent—to make creator-led growth a major customer acquisition channel. You'll work directly with the CEO and collaborate closely with Growth, Product, Design, and Performance Marketing.

Requirements

7+ years of experience in creator marketing, influencer marketing, creative strategy, brand, or growth.
Proven experience developing creator or influencer programs for a consumer company.
Strong creative instincts and a portfolio of standout creator campaigns.
Deep understanding of creator platforms, audiences, and partnership models.
Ability to connect creative ideas with measurable business outcomes.
Strategic thinker who is highly hands-on and comfortable building from zero.

Nice To Haves

Marketplace, consumer tech, automotive, mobility, fintech, or DTC experience.
Experience building a creator function from scratch.
Experience with ambassador, affiliate, referral, or community programs.
Experience managing agencies or creator operations support.

Responsibilities

Build Bidbus's creator and influencer growth strategy from 0→1.
Develop original campaign concepts, creative angles, and storytelling frameworks.
Identify and partner with the right creators across YouTube, TikTok, Instagram, and emerging platforms.
Build scalable influencer, ambassador, affiliate, and long-term creator programs.
Lead campaigns from strategy through execution with internal teams, agencies, and creators.
Measure awareness, traffic, qualified seller leads, listings, and customer acquisition.
Repurpose high-performing creator content for paid channels when appropriate.
Over time, build and lead the creator growth function.