Director of Content

Crisp Recruit • Houston, TX

1d

About The Position

Amaro Law Firm is seeking a visionary Director of Content to craft compelling narratives that elevate the brand and drive business growth. This role requires a blend of creativity and analytics to deliver high-quality content across multiple channels, ensuring it resonates and drives measurable results. The firm is a leading personal injury and wrongful death law firm in Texas, with a strong history of championing clients' rights and a growing presence across the state. A robust content strategy is crucial for reaching new audiences, engaging the community, and enhancing brand presence.

Requirements

• 7-10 years in content marketing, storytelling, or related fields.
• At least 3-5 years in a leadership or managerial role.
• Proven ability to develop and execute data-driven content strategies.
• Track record of creating compelling brand narratives and multi-channel content.
• Strong familiarity with CMS platforms (e.g., HubSpot, WordPress) and digital marketing tools.
• Demonstrated ability to manage and inspire a team, ensuring high performance and professional growth.
• Skilled in measuring content performance and implementing data-driven optimizations.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Nice To Haves

• Advanced degrees or certifications are a plus.

Responsibilities

• Develop and execute comprehensive, data-driven content strategies that support business objectives, including lead generation, brand awareness, and client engagement.
• Oversee the production of diverse content formats, including blogs, whitepapers, videos, case studies, webinars, and more, ensuring quality, consistency, and alignment with the company’s tone and mission.
• Create and manage content for digital, print, social media, and other platforms to maximize audience reach and engagement.
• Apply strong SEO knowledge to optimize content for organic visibility and performance.
• Manage and mentor a team of content creators, fostering a collaborative and innovative environment.
• Measure content performance using tools like Google Analytics and HubSpot. Use insights to optimize strategies and maximize ROI.
• Work closely with marketing, sales, design, and other cross-functional teams to ensure content aligns with broader company objectives.
• Develop and maintain a detailed content calendar, ensuring timely production and effective distribution.
• Stay ahead of content marketing trends, tools, and technologies, such as AI, interactive content, and emerging media formats.

Benefits

• Competitive compensation package
• Blue Cross Blue Shield, low deductible options
• Family inclusion can be negotiable
• 401K with 4% match
• Life insurance
• Relocation Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager