Director of Content

Shopping Center Management d b a Turnberry Associates • Aventura, FL

16h

About The Position

The Director of Content is a strategic and creative leader responsible for developing, executing and producing a cohesive content vision across all Turnberry properties and social platforms. This role oversees the full content lifecycle, with a strong emphasis on planning, producing, and directing high-impact photo and video shoots that bring each property’s brand to life.

This individual will lead content strategy across channels, ensuring consistency, quality, and performance while managing a steady cadence of content that drives engagement, brand awareness, and traffic. The Director of Content will also manage and mentor a team of content creators, providing day-to-day direction, creative feedback, workload prioritization, and support to ensure content is executed efficiently and aligned with brand standards.

Requirements

• Minimum 5-7 years of experience in content, social media, or creative production roles
• Proven experience planning and directing content shoots (photo and video)
• Deep understanding of social media platforms, content trends, and best practices
• Experience with content creation and editing tools (e.g., CapCut, Adobe Creative Suite, Canva, Lightroom After Effects or similar)
• Ability to translate performance data into actionable content strategy
• Strong creative vision and attention to detail
• Brand storytelling with high aesthetic
• Highly organized with the ability to manage multiple shoots and projects simultaneously
• Excellent project management and communication skills
• Collaborative mindset with strong stakeholder management abilities
• Ability to thrive in a fast-paced, highly dynamic environment
• Ability to travel between properties as needed
• Flexibility to work evenings and weekends for shoots, events, and activations

Nice To Haves

• Experience working across multiple brands, properties, or locations preferred

Responsibilities

• Develop and execute a comprehensive content strategy across all Turnberry properties and social media platforms
• Build and manage forward-looking content calendars aligned with campaigns, activations, and seasonal priorities
• Translate marketing objectives into compelling, platform-specific content plans
• Partner closely with agency relationships to align external creative support, campaign needs, production timelines, and content deliverables with overall brand and business priorities
• Own the planning and execution of all content shoots across properties (photo, video, social-first content)
• Create detailed shoot plans including concepts, shot lists, location planning, talent coordination, and timelines
• Direct on-site shoots, providing creative direction to ensure content aligns with brand standards and vision
• Partner with internal teams, property teams, and external vendors (photographers, videographers, stylists, talent) to deliver high-quality content
• Collaborate with external agency partners to brief creative needs, coordinate production support, review deliverables, and ensure agency output aligns with Turnberry’s brand standards and content goals
• Establish and maintain a strong, cohesive visual identity across all brands and platforms
• Ensure all content is elevated, on-brand, and aligned with luxury/lifestyle positioning
• Provide creative direction and feedback to internal teams and external partners
• Manage, coach, and develop a team of two content creators responsible for capturing, editing, and producing content across properties and platforms
• Assign priorities, review work, and provide clear creative direction to ensure content is timely, polished, on-brand, and aligned with campaign objectives
• Establish team workflows, production expectations, and feedback rhythms to support consistency, accountability, and high-quality execution
• Partner with marketing teams across all properties to identify content opportunities, key moments, and storytelling angles
• Ensure consistent execution while tailoring content to each property’s unique audience and positioning
• Track and analyze content performance across platforms (engagement, reach, growth, etc.)
• Use insights to refine content strategy, optimize performance, and inform future shoots
• Stay ahead of social trends, formats, and platform updates to ensure content remains current and competitive
• Oversee organization and management of content libraries and digital assets
• Ensure all content is properly archived, tagged, and accessible for ongoing use

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed