Director of Communications and Storytelling

Powertown • Boston, MA

3d

About The Position

You'll own both execution and long-term vision — building what an AI-native communications function looks like inside an infrastructure company, and shipping the work yourself. You'll create marketing, sales, print, and digital assets that help Powertown launch new markets, support customers, and grow awareness, while defining the workflows, tools, and where human craft stays non-negotiable as the team grows. We intend to become a real creative studio that tells stories about the histories and traditions of the places and people we work with, at scale. You'll direct and generate work that feels personal and specific, distinct from the AI "slop" flooding every feed. You'll join a small team with a high bar for craft and a lot left to build.

Requirements

• 2–6 years of professional communications experience, with a portfolio showing strong layout, typography, and the ability to work within established brand guidelines
• Expert in Figma; strong working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Exceptional organization and file management
• Able to take direction, work independently, and execute with minimal oversight
• Strong communication and collaboration skills

Nice To Haves

• Motion graphics, video editing, or light animation
• Web or landing page design experience
• Experience building something from scratch: a team, a system, or a creative function that didn’t exist before you got there
• Enough executional range and credibility to earn trust from a small, high-craft team while setting direction for where it's headed

Responsibilities

• Own and expand our existing narrative and creative direction
• Define what an AI-native creative team looks like at Powertown — tools, workflows, and where human craft is non-negotiable
• Design marketing, sales, and launch materials: one-pagers, decks, mail, event collateral, social, ads, and more
• Research and translate the history and traditions of the places, communities, and utility partners we work with into brand storytelling
• Prepare clean, production-ready files and adapt campaigns across formats, channels, and markets while maintaining quality
• Partner with all our teams, managing multiple projects on tight timelines without dropping craft
• Build and maintain design systems, templates, and asset libraries built for speed and scale
• Continuously improve workflows, including evaluating and integrating AI tools into file production

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed