Director of Communications and Marketing

Tufts University • Grafton, MA

13d • Onsite

About The Position

The Office of Communications & Marketing is responsible for leading communications and marketing that align with Cummings School’s Strategic Vision 2030 and support campus partner business goals including recruitment, retention, reputation, philanthropy, events, awareness, and outreach. The Office develops, creates, and manages both internal and external communications content across digital platforms (website, email marketing, digital signage, social media, digital asset management system, virtual tour, etc.) and print communications (annual magazine, recruitment brochures and flyers, advertising, etc.) focused on our primary audiences (prospective and current students and faculty, referring veterinarians, clinic/hospital clients, donors, community partners). The Office is the school lead on brand management and messaging and marketing systems training and support (campus calendar, photography/videography requests). The Office coordinates and collaborates with Cummings School senior leadership, University Communications and Marketing, Tufts PR/Media team, Tufts Technology Services, Cummings School Advancement Team, and various other university departments and functions.
This is an opportunity to lead communications and marketing for a nationally recognized veterinary school at the intersection of science, medicine, education, and animal health.
At Cummings School, your work will help bring important stories to life—from groundbreaking research and clinical care to student achievement and community impact. You’ll work with senior leaders, faculty, researchers, clinicians, students, and colleagues across Tufts to shape the voice and visibility of a school doing meaningful work for animals, people, and the planet.

Requirements

• Bachelor's Degree in a related area of study
• 10 plus of professional communications experience

Nice To Haves

• Advanced degree
• Experience in higher education

Responsibilities

• Develops and oversees an integrated communications strategy that promotes the goals, values and the mission of the school or division consistent with the strategic communications objectives of the university.
• Oversees design and development of high quality, effective materials, publications and messaging.
• Develops and oversees website, electronic communications and social media strategies.
• Presents reports on overall communications strategies and determines future directions.
• Manages communications budget, hires, trains and manages staff as well as consultants and vendors.
• Develops strategic and on-going communications work plans.
• Provides marketing and public relations expertise and planning for division/school faculty, administrators and other constituents.
• Represents the interests of school or division in all relevant university-wide committees and working groups.
• Researches, writes and oversees the production of high-quality, effective communications materials which support communications projects and strategies for school/division.
• Manages the creation, design and layout of publications which reinforce brand and message strategy.
• Oversees the development of design and content for website; ensures compelling website appeal and works with web developer on enhancements and new applications.
• Develops and oversees content for social media communications; evaluates effectiveness and makes decision about improvements and new initiatives.
• Presents reports on overall communications strategies; evaluates results and proposes future directions and strategies.
• Hires, trains and oversees professional and support staff, students and temporary workers.
• Manages and negotiates budgets.
• Manages hiring, evaluation and oversight of outside vendors and consultants.
• Works with senior leadership on special projects such as Annual Reports, Accreditation, and other communications projects that support school or division agendas.

Benefits

• 20 vacation days
• 2 personal days
• 14 university holidays
• Retirement benefits
• Tuition remission and education reimbursement opportunities
• Opportunities for ongoing professional and career development
• The opportunity to be part of the broader Tufts University community and its resources

What This Job Offers

• Job Type: Full-time
• Career Level: Director