Director of Marketing & Communications

LMLC OPERATIONS LLC•Big Sky, MT

4h•Onsite

About The Position

The Director of Marketing, Communications and Design provides strategic leadership for brand development, integrated marketing, public relations, content, and creative execution across Summit & Speed properties and experiences, including the Singer Driver’s Club. This role is responsible for building cohesive campaigns that drive awareness, audience growth, engagement, and revenue while ensuring brand standards, storytelling, and visual identity remain consistent across all channels, events, and stakeholder touchpoints.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Design, Business, or a related field, or an equivalent combination of education, training, and experience.
Significant progressive experience leading integrated marketing, communications, brand, or creative functions, ideally in events, hospitality, lifestyle, consumer brands, or related environments.
Demonstrated success developing brand strategy, leading campaigns, managing cross-functional teams, and translating creative vision into measurable business results.
Exceptional written and verbal communication skills, including the ability to shape messaging for executive, partner, media, and consumer audiences.
Strong brand, campaign, editorial, and creative judgment with the ability to evaluate work for clarity, quality, and strategic fit.
Excellent leadership, team development, project management, and vendor management capabilities.
Strong analytical thinking, business acumen, and comfort using performance data to guide decisions and improve results.
Demonstrated ability to manage budgets, prioritize resources, and drive execution across multiple initiatives and stakeholders.
Strong command of English, both written and spoken.
Ability to thrive in a fast-paced, team-oriented environment and build strong working relationships across departments.
High level of professionalism, discretion, and confidentiality when handling sensitive communications and business information.
Strong computer proficiency and the ability to learn company systems and platforms quickly.

Nice To Haves

Proficiency with Microsoft 365 and common marketing and creative tools; experience with Adobe Creative Suite, project management platforms, analytics tools, email marketing systems, and content publishing workflows is strongly preferred.

Responsibilities

Lead the development and execution of integrated marketing strategies that support company priorities, event promotion, ticket sales, partner value, and long-term brand growth.
Translate business goals into multi-channel campaigns across paid, owned, earned, and experiential platforms, ensuring alignment between brand positioning, audience targeting, and performance objectives.
Oversee annual marketing calendars, launch plans, campaign priorities, and promotional sequencing to maximize visibility, efficiency, and cross-functional coordination.
Steward brand architecture, messaging frameworks, and visual identity standards to ensure a clear, differentiated, and consistent market presence.
Set communications strategy across media relations, executive communications, partner communications, social media, email, and owned content channels to strengthen brand reputation and audience engagement.
Lead storytelling, editorial planning, and message development for campaigns, events, announcements, and brand moments, ensuring content is accurate, compelling, and aligned with company priorities.
Manage media outreach, press materials, interviews, and public-facing communications in collaboration with internal stakeholders, agencies, and event leadership.
Provide guidance on sensitive or high-visibility communications, helping maintain message discipline, brand integrity, and a professional external presence.
Lead the creative development process for brand campaigns, event collateral, signage, digital assets, presentations, video support, and partner-facing materials across all business lines.
Review and approve design concepts, copy direction, and production outputs to ensure quality, consistency, accessibility, and adherence to brand standards.
Manage internal creative resources and external agencies, freelancers, photographers, and production vendors to deliver work on time, on budget, and at a high standard.
Drive continuous improvement in creative workflows, briefing practices, asset management, and production planning to support a fast-moving environment.
Lead, mentor, and develop marketing, communications, and creative team members while establishing clear priorities, performance expectations, and collaborative ways of working.
Own departmental planning, budgeting, vendor oversight, and resource allocation to ensure effective execution and responsible use of marketing and production spend.
Partner closely with events, partnerships, operations, finance, and executive leadership to align communications, promotions, sponsor deliverables, and operational realities.
Track campaign and channel performance, summarize results, and use data-informed insights to refine strategy, improve outcomes, and support decision-making.